Associate Product Brand Manager

ASSOCIATE PRODUCT BRAND MANAGER (B2B)

Reports to: Vice President, Strategy & Brand Management

FLSA Status: Exempt

SUMMARY

The Associate Product Brand Manager (B2B) supports the development and execution of brand strategies, marketing campaigns, and partner-facing programs across the PFSbrands portfolio of business-to-business brands. This role emphasizes marketing analytics, reporting, and performance insights to ensure brand initiatives drive measurable results in awareness, partner engagement, and profitability. Working closely with the VP, Strategy & Brand Management, Marketing, Sales, and Operations, this position helps optimize brand performance through data-driven decision-making and actionable insights, with a strong emphasis on data analysis and dashboard reporting (Power BI preferred).

ESSENTIAL DUTIES AND RESPONSIBILITIES

Brand Strategy & Support

• Assist in developing brand plans, campaigns, and go-to-market strategies tailored to B2B buyers, wholesale distributors, and retail partners.
• Support brand positioning, messaging, and product storytelling, with a focus on data-supported value propositions (ROI, scalability, partner growth).
• Contribute to product lifecycle planning, including data collection and reporting on innovation, optimization, and SKU performance.
• Assist with trade show planning and evaluation, including pre-event KPIs and post-event reporting
• Support and attend marketing events- trade shows, conferences, in market events to support brands and PFSbrands.

Marketing Analytics & Insights

• Monitor brand and campaign KPIs, including awareness, engagement, conversion, and partner ROI.
• Collect and analyze data from multiple sources (CRM, sales, digital platforms, and distributors) to uncover insights and performance drivers.
• Benchmark competitor activities, market shifts, and channel dynamics, presenting findings to guide brand strategy.
• Translate analytics into dashboards, scorecards, and executive-ready reports that highlight business impact.
• Collaborate with internal teams to improve tracking methodologies and ensure reliable, actionable reporting.

Cross-Functional Collaboration

• Partner with Sales to provide performance insights and tools that improve partner engagement.
• Work with Operations and Supply Chain to monitor product availability and align analytics with distribution effectiveness.
• Support agency/vendor relationships by managing reporting requests and ensuring measurable results.

Performance Management

• Track brand budgets with a focus on measurable B2B marketing ROI.
• Assist in preparing monthly and quarterly brand performance reviews for leadership, leveraging Power BI reports and data visualizations.
• Recommend optimizations based on data-driven insights to increase efficiency and profitability.
• Perform all other duties as assigned.

QUALIFICATIONS 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, experience and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Bachelor's degree in Marketing, Business, Analytics, or related field.
• Valid driver's license
• 2–4 years of experience in B2B marketing, brand management, or marketing analytics (internships and early career roles considered).
• Proficiency in data analysis and visualization, with hands-on experience building and maintaining dashboards in Power BI.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Familiarity with CRM and marketing automation systems (e.g., HubSpot, Salesforce, Marketo).
• Experience with marketing analytics tools (e.g., Google Analytics, Tableau, or similar).
• Strong communication skills, with the ability to present complex data clearly to non-technical stakeholders.
• Organized and detail-oriented, with project management skills.
• Innovative and forward-thinking; able to contribute to a culture of continuous improvement.

WORKING CONDITIONS

• Work is typically performed in an office setting.
• Must travel occasionally to work sites and conferences by air and car.
• Required in-person presence at GRITT Summit and major events.
• Position requires some work outside of normal business hours, including evenings and weekends, to support marketing and company events
• Pass annual review of Motor Vehicle Report (MVR) to establish and continue insurability under PFS' corporate policies. 

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Digital dexterity and hand/eye coordination in operation of office equipment including a computer
• Ability to speak to and hear customers and/or employees via phone and in person in English
• Ability to sit and/or stand for long periods of time
• Ability to occasionally to reach, stoop, kneel, crouch, crawl, climb stairs, walk, or balance
• Ability to occasionally lift and/or move up to 50 lbs.
• Ability to set up and tear down demos and trade shows, load and unload bulky, heavy equipment and product
• Ability to withstand the physical rigors of travel: time zone changes, varying climates, loading/unloading gear, navigating stairs or uneven terrain when necessary
• Ability to travel by car, train, or airplane, which may include navigating through terminals, lifting, carrying luggage, materials, equipment, etc.