Senior Manager, Demand Generation

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

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We are looking for a Senior Manager, Demand Generation to join our growing team In this role, you will lead a high-performing team with a major impact on Brightspeed's business. You will own go-to-market planning of marketing initiatives, including road-mapping, documentation, coordination and selling in channel recommendations, as well as refinement and overall program performance. You will use a keen understanding of consumer behaviors and cross-channel marketing tactics to drive continuous subscriber growth and innovation across the purchase journey.

As Senior Manager, Demand Generation, your duties and responsibilities will include:

• Serve as high-impact leader for key growth marketing initiatives
• Strategic decision maker and thought leader on critical cross-functional growth initiatives
• Own planning and road-mapping process, aligning with strategy and product teams while driving cross-functional decisions throughout the process
• Develop repeatable launch plan playbook to guide individual demand generation managers
• Serve as a cross-functional leader, providing strong guidance to teams executing digital media, CRM, ecommerce, local events and sales tactics
• Drive strategies across all aspects of the marketing and sales funnel, achieving high quality traffic that converts into sales and revenue
• Balance subscriber growth with CAC
• Partner with Marketing Strategy team to design and maintain exceptional, repeatable processes
• Develop and deliver executive level presentations, including to large audiences

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor's Degree in Business Administration, Marketing or related field
• 5+ years of leadership experience of high visibility teams
• 10+ years of Demand Gen or Digital Marketing experience, ideally in both B2C and B2B
• Fluency in both marketing and finance KPIs
• Deep expertise in fundamental principles of digital marketing, media and CRM metrics
• Strong business acumen and excellent written and oral communication skills
• Experience leading and influencing both internal and external teams in an ambiguous environment while maintaining a customer centric philosophy
• A "get stuff done" attitude and work ethic to match

BONUS POINTS FOR:

• Master's Degree
• End to end marketing and marketing planning experience
• Telecommunications industry experience

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WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Inclusion and belonging are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact [email protected] to initiate the accommodations process. 

For all applicants, please take a moment to review our Privacy Notices:  

• Brightspeed's Privacy Notice for California Residents
• Brightspeed's Privacy Notice