Director of Marketing

Director of Marketing

Andretti Indoor Karting & Games (AIKG) is seeking a dynamic and experienced Director of Marketing to join our leadership team. We are a fast-growing, high-energy company delivering premier family entertainment experiences. From multi-level indoor karting tracks to immersive virtual reality simulators, arcade gaming, top-tier event spaces, and exceptional dining — all within pristine, guest-centric venues — we set the standard for excellence.

Position Overview

The Director of Marketing is a senior strategic role responsible for driving brand growth, customer engagement, and innovative marketing initiatives across AIKG's national footprint. The ideal candidate will be a self-starting, creative leader with a strong analytical mindset, capable of balancing bold innovation with proven, data-driven strategies.

This is an in-office position based in Orlando, FL.

Key Responsibilities:

• Strategic Leadership
• Collaborate closely with company ownership on high-level marketing vision, goals, and execution plans.
• Develop, refine, and lead the national and local marketing strategy in alignment with brand objectives.
• Monitor industry trends, emerging technologies, and the competitive landscape to drive innovation.
• Performance Analysis & Reporting
• Track, analyze, and report key marketing KPIs to internal stakeholders.
• Use performance data to optimize campaigns, programs, and resource allocation.
• Advertising & Promotions
• Oversee development, execution, and performance of national advertising campaigns.
• Support and guide local advertising strategies tailored to specific venue needs.
• Digital & Social Media
• Lead the company's social media strategy, enhancing reach, engagement, and brand identity.
• Implement new digital marketing initiatives and oversee content creation across platforms.
• Field Marketing & Team Development
• Conduct periodic location visits to assess marketing effectiveness and brand execution.
• Manage and mentor in-unit Marketing Specialists, supporting their professional development and performance.
• Provide direction on local marketing events, in-house promotions, and reputation management.
• Vendor & Partner Management
• Lead marketing vendor selection and contract negotiations, in coordination with AIKG's legal team.
• Brand Integrity & Internal Collaboration
• Ensure consistency and alignment across all brand communications and marketing collateral.
• Partner with HR to support talent acquisition initiatives and employer brand development.
• Champion Andretti's motto: "Striving for Perfection; Achieving Excellence."

What You Can Expect Working at AIKG

• Competitive salary + performance-based bonuses
• Comprehensive medical, dental & vision insurance
• $1,200 company-paid Health Savings Account
• 401(k) with up to 8% company match
• Paid vacation & sick time starting your first year
• Company-paid life, short- and long-term disability insurance
• Opportunities for rapid advancement in a high-growth environment

Required Qualifications:

• Minimum 5 years in a senior marketing leadership role
• Strong written and verbal communication skills
• Ability to travel 20%–30%
• Proven track record in digital and social media marketing
• Strong cross-functional collaboration and team development skills
• Exceptional project management with multitasking capabilities
• Must be at least 18 years old and eligible to work in the U.S.

Preferred Qualifications

• Experience in a high-growth, multi-location entertainment or hospitality brand
• Marketing leadership within a Family Entertainment Center (FEC) or similar industry
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Physical & Work Requirements

• Ability to communicate effectively via phone, computer, and in person
• Comfortable working standard business hours with some evening/weekend flexibility
• Ability to sit for extended periods and operate a computer
• Occasional lifting, bending, reaching, and travel between office and venue locations
• Work environments may include loud music, flashing lights, or varying temperatures
• Maintain strict adherence to company safety standards