Director of Demand Generation

About The Role:

We are seeking an experienced, data-driven Director of Demand Generation to lead our marketing efforts focused exclusively on generating qualified pipelines and accelerating revenue growth. This role is ideal for a strategic yet hands-on marketing leader who thrives on measurable impact, sales alignment, and full-funnel performance.

As the Director of Demand Generation, you will own the strategy, execution, and optimization of all demand programs — spanning inbound and outbound marketing, digital channels, paid media, and marketing automation. You'll partner closely with Sales, Revenue Operations, and Product Management to deliver predictable, scalable demand that fuels our growth engine.

This position offers a hybrid work schedule, with an on–site presence Tuesday – Thursday combining flexibility with team collaboration.

What's in it for You

• Competitive Compensation Package: Our employees are the best part of our company. We want you to feel valued, appreciated, and included. Because of this, we make sure your hard work is recognized.

• Paid Leave (US ONLY): Enjoy time away from work with Company paid holidays and a flexible working schedule through our paid time off (PTO) policy. Yep, you read that correctly. We are a Company that values you and makes sure you take time for yourself.

• 401(k): Prepare for a secure retirement with our 401k plan, which includes an employer matching contribution.

• Comprehensive Health & Wellness Plans: We offer a comprehensive benefit package that includes medical, dental and vision coverage, company-paid short-term and long-term disability insurance, as well as company-paid basic life insurance that supports you during your career with us. We believe that taking care of our employees is essential, and these benefits reflect our commitment to your health, security, and peace of mind.

• Global Team: With our state-of-the-art corporate headquarters in Rock Hill, South Carolina, our global team operates across more than 13 countries worldwide. Experience a workplace comprised of talented individuals who are passionate about serving our customers and each other.

• Innovative Culture: Innovation is at the heart of what we do Since our founding in 1986 by Chuck Hull, the inventor of 3D printing, we have continuously pushed the boundaries of what is possible with additive manufacturing. When you join 3D, you will have the opportunity to work with cutting edge technology in an innovative and collaborative culture

• Talent Development: At 3D Systems, we invest in talent programs to support employees with opportunities to grow, contribute, develop, and thrive in their careers.

• Connection & Engagement Opportunities: We strive to cultivate an environment where our diverse global workforce can connect and thrive. Our Employee Resource Group program, Employee Recognition program, and 3D Gives Back program, are just a few examples of how you will be empowered to build connections, celebrate wins, and make a meaningful impact.

What We Are Looking For

• Own the demand generation strategy and execution across global markets to deliver consistent, qualified pipeline that meets or exceeds quarterly revenue targets.

• Design, launch, and optimize multi-channel campaigns (email, digital, paid social, search, webinars, ABM, events) that attract, engage, and convert target audiences.

• Partner with Sales and RevOps to define lead scoring, funnel metrics, and performance KPIs that ensure marketing programs directly impact pipeline velocity and conversion.

• Leverage data and analytics to track campaign performance, ROI, and attribution — providing actionable insights that improve spend efficiency and conversion rates.

• Own the marketing automation and lead management process, ensuring seamless lead flow, nurture programs, and CRM alignment with Salesforce/HubSpot/Marketo (or similar tools).

• Develop and manage the demand generation budget with accountability for cost per lead, cost per opportunity, and overall marketing ROI.

• Build compelling value propositions, messaging, and assets that drive engagement at every stage of the funnel.

• Build and lead a high-performing team of Digital Marketers, fostering a culture of testing, optimization, and performance excellence.

• Continuously experiment with new channels, technologies, and creative tactics to expand reach and improve conversion across the buyer journey.

• Deliver clear, data-driven insights to senior leadership on pipeline performance, campaign ROI, and strategic opportunities to accelerate growth and optimize marketing investment.

Qualifications

What You Will Bring

• Bachelor's degree in marketing, Communications, or a related field (MBA a plus).

• 8+ years of progressive marketing experience, with a minimum of 5 years leading demand generation or performance marketing in a B2B environment.

• Proven track record of owning pipeline targets and delivering measurable revenue results in partnership with Sales.

• Deep expertise in digital acquisition, marketing automation, lead nurturing, and funnel optimization.

• Strong analytical mindset with proficiency in CRM and marketing tech stacks (Salesforce, Marketo, HubSpot, etc.).

• Experience designing and managing multi-channel demand programs — including paid digital, webinars, and field events.

• Excellent leadership and communication skills with the ability to align cross-functional stakeholders and inspire teams.

• Strategic and proactive thinker with a sense of urgency action, data, and results.

3D Systems is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, ethnicity, religion, sex, age, sexual orientation, genetic information, marital status, gender identity or national origin or because he or she is an individual with a disability or a disable veteran, Armed Forces service medal veteran (referred to collectively as "protected veterans"). The Company also provides applicants with equal employment opportunities without regard to pregnancy, childbirth, medical needs arising from pregnancy or childbirth, and related medical conditions including, but not limited to, lactation.

Primary Location: US-SC-Rock Hill

Work Locations: USA-SC-Rock Hill-Corporate 333 Three D Systems Circle Rock Hill 29732

Job Level: Manager with Direct Reports

Travel: Yes, 25 % of the Time

Type of Position: Employee

Job Posting: Nov 11, 2025, 10:58:40 AM