Manager, Consumer Data

CREATIVITY IS OUR SUPERPOWER.
It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:
You know and love working with analytic tools, speak SQL, and can use your technical skills and creative approaches to solve unique problems and answer important questions. Not satisfied with simply scraping the surface, you are constantly learning, thinking critically, and always seeking a deeper understanding.

Mattel is looking for someone who is always curious and has a passion for data, building tools, mentoring, and providing insights. We are consumer-obsessed and want to give our consumers something to write home about by using data to understand and improve their experience across Mattel's direct-to-consumer brands, Mattel Creations and American Girl. The Manager – Consumer Data and Advanced Analytics sits at the intersection of business and technology as a key member of the Direct-to-Consumer Consumer Data and Analytics team and you will be influential in unlocking the value of consumer data and establishing the tools, methods, and processes for the future. You'll be hands-on leader, working closely with other teams within the DTC organization and across the broader company to drive strategy and action through high-quality and timely analysis and tools. If you want to know more…

What Your Impact Will Be

• Establish and maintain strong relationships across Mattel as a trusted source for consumer analytics and insights
• Partner with stakeholders to translate and refine their questions into comprehensive analytical plans from defining scope to delivery
• Develop and select measures that accurately capture business questions and concepts
• Analyze data using visualizations and statistics to evaluate performance, identify actionable insights, make recommendations, and influence the direction of the business by effectively communicating findings to cross-functional groups
• Query and manipulate complex data and leverage predictive analytics and other advanced techniques to determine the impact of initiatives, find opportunities, and optimize outcomes
• Own data end to end – work with data engineers to acquire necessary data and use it to develop predictive models to estimate quantities of interest such as consumers' lifetime values, probabilities of purchasing, and probabilities of returning
• Contribute to Mattel's consumer data strategy by assisting in the implementation of new tools, educating and training stakeholders, and providing input and feedback to shape the vision and roadmap
• Be an advocate for the overall consumer data strategy and for your team

What We're Looking For

• A degree in a quantitative or engineering discipline or equivalent work experience in business intelligence, data analysis, or data science
• 7 years' overall experience; minimum 5 years of experience in a data analyst or data scientist role
• Minimum 1 year of experience directly managing a team
• Strong knowledge of SQL and the ability to write queries optimized for performance
• Experience with data visualization and reporting tools such as Tableau, QuickSight, ThoughtSpot, MicroStrategy, or Looker
• Familiarity with a broad set of statistical/machine learning methods and concepts, ranging from hypothesis testing and linear regression analysis to supervised and unsupervised learning
• Proficiency with a statistical programming language (R or Python) to import, process, summarize, and analyze data and develop models
• An understanding of web analytics tracking methods and tools such as Google Analytics, IBM Digital Analytics, or Adobe Omniture
• A commitment to and appreciation of accurate and consistent data
• The ability to work and learn autonomously, manage multiple projects, and adapt to execution challenges
• Proven communication, coordination, and collaboration skills
• A willingness to take the initiative

Some specific skills and other things that would be considered a plus...

• Experience with Google Analytics, Google BigQuery, and Tableau
• A background in multi-brand omnichannel commerce and an interest in toys and collectibles
• The scientific method is second nature to you
• You are a master of inference - both causal and statistical
• You can explain complex technical topics to both technical non-technical audiences
• You have an eye for automation and scaling and like to work smarter, not harder
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here

How We Work
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

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Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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