Senior Advertising Manager

1 day ago

Parsippany, New Jersey, United States Manpower Full time

About the Role

The Senior Advertising Claims & Substantiation Manager plays a critical role in ensuring that product advertising and promotional claims are compliant, defensible, and supported by appropriate scientific, technical, and consumer data.

This role partners closely with Legal, Marketing, Research & Development, Regulatory, and external agencies to review, coordinate, and approve advertising claims and claim support materials across North America, with exposure to global initiatives as needed.

The ideal candidate brings a strong understanding of advertising law requirements (FTC and related standards), data analysis, and cross-functional collaboration within a consumer products or regulated industry.

Key Responsibilities

  • Ensure compliance with applicable advertising, consumer protection, and regulatory standards, including FTC and relevant state-level requirements.
  • Review and assess claim substantiation materials, including scientific testing, clinical data, consumer research, and market studies, ensuring claims are supported by appropriate methodologies and statistical rigor.
  • Evaluate R&D-developed test protocols and success criteria to ensure alignment with internal standards and legal requirements.
  • Develop, maintain, and manage a centralized repository of approved claim support documentation and reports.
  • Partner cross-functionally with Legal, Marketing, R&D, and Regulatory teams to provide clear guidance on supportable product claims.
  • Review early-stage product concepts, claims, and advertising ideas to proactively identify risks and enable compliant marketing strategies.
  • Participate in regular project and development meetings to help align testing strategies with desired marketing claims where feasible.
  • Prepare and coordinate advertising clearance documentation in collaboration with internal stakeholders and external agencies.
  • Assist with the coordination of advertising challenges, including preparation of supporting materials and documentation.
  • Review and advise on social media content and consumer-facing digital communications to ensure compliance with platform policies and applicable laws.
  • Participate in cross-functional review of product labeling and packaging claims, including promotional and comparative claims, providing risk-based assessments.

Qualifications & Experience

  • Bachelor's degree required.
  • 5+ years of experience in advertising compliance, claims substantiation, marketing support, regulatory affairs, R&D, or related fields within consumer products, CPG, pharmaceutical, or similarly regulated industries.
  • Strong understanding of advertising claim requirements and substantiation principles.
  • Proven ability to manage multiple priorities in a fast-paced, cross-functional environment.

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