Marketing Data Analyst

5 days ago

Grand Rapids, Michigan, United States LMCU Full time

General Information 

Primary Location: Grand Rapids, MI

Employee Status: Full-Time 

Workplace Type: Hybrid

Who we are:

At LMCU, you'll find more than just a job - discover a fulfilling career where your contributions truly matter.

Join our talented team at Lake Michigan Credit Union and discover the difference an employer who puts people first can make in your career and life.

About this position: 

The Marketing Data Analyst role is responsible for working as a part of the Marketing department to set and monitor marketing strategies that will foster long-term relationships with consumers. This individual will act as an expert with Customer Relationship Systems and KPI metrics.

What you'll do: 

  • Monitor, manage, and nurture relationships with members through CRM system(s).

  • Assist with organizing promotional events to reach perspective members.

  • Lead the email marketing team and suggest new methods to address members' needs.

  • Plan and manage multi-channel marketing campaigns.

  • Set specific marketing strategies to retain members.

  • Develop and implement marketing techniques that will drive new members.

  • Ensure the CRM system provides an effective sales funnel.

  • Coordinate with Business leaders to boost our market presence and increase member engagement.

  • Operate with a holistic view of the retail business and enterprise operations, which enables effective decision-making, ability to prioritize work, & proactively address opportunities at the market-level.

  • Ability to identify and drive proactive work that aligns overall corporate vision and respective market goals, all while considering the most effective means of addressing dealer needs.

  • Effectively navigate various levels of the organization to acknowledge and balance connected and dependent strategies, directions & priorities.

  • Conduct market research to follow trends and competition.

  • Track marketing metrics and trends (conversion rates and web analytics).

What you'll bring:

  • Five+ years of similar or related experience with proven work experience as a CRM Analyst (or similar role).

  • Bachelor's Degree in Marketing, Business, Statistics, Computer Science or similar related field.

  • Technical expertise with CRM and analytical systems.

  • Knowledge of online marketing methods and best practices.

  • Strong communication skills along with a customer-oriented attitude.

  • Solid background in customer acquisition strategies.

  • Strong collaborator, with a positive attitude and proven track record of working in a team environment to successfully support business units.

  • Segmentation data and research experience

What you'll get:

  • All Employees: weekly pay and retirement savings options.

  • Full Time Employees: comprehensive health coverage including medical (with prescription), dental, vision, HSA match, paid parental leave, and tuition reimbursement.

  • To see a full list of our benefit offerings, check out this helpful guide

Have additional questions about the role? Email the Talent Acquisition Team at: . 

If you lack access to the internet or require an accommodation in the application process, please send your resume via mail to 5664 Prairie Creek Drive, Caledonia, MI 49316.

LMCU is an Equal Opportunity Employer

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