Brand Manager
4 days ago
Brand Manager (OWYN)
WHAT WE ARE LOOKING FOR:
The Brand Manager will play a vital role in the continued growth of the OWYN brand by driving the core base business and other emerging categories. This individual will collaborate with some of the most talented individuals in the industry to develop disruptive innovation - from concept to launch. The Brand Manager will help lead the thinking on how to drive breakthrough awareness and household penetration growth utilizing their business acumen, agility, and determination to influence key stakeholders and drive category-leading business growth.
KEY RESPONSIBILITIES:
• Own product lines within OWYN portfolio, including daily management of the business, championing growth opportunities, and P&L profitability oversight
• Lead development of new products from conception to launch, including driving a cross-functional team on formulation, product feasibility validation, packaging developmen,t and sales execution; present and gain alignment from Senior Leadership throughthe Stage Gate process
• Manage development of 360 marketing campaigns in partnership with internal teams (Creative, Digital Acceleration, Influencer Marketing) as well as external agency partners
• Drive brand strategy by leveraging consumption and panel data, financial analyses, and consumer/category/ competitive research to understand key business opportunities and risks
• Develop and manage marketing budget, monitor ROI on all marketing spend; utilize and leverage data to make informed decisions regarding marketing investments and priorities
• Coach and mentor junior team members to develop brand marketing capabilities and drive the culture
• Conduct special projects, analyses, trackers and assignments, as required
• Support key customer marketing initiatives, including sales decks, shipper programs, and retail-facing collateral
KNOWLEDGE / ABILITIES:
• Excellent interpersonal communication and leadership skills to interact with Executives and team leads at all levels
• Ability to manage projects simultaneously and adjust to changing priorities to successfully deliver on strategic priorities
• Strong analytical background: ability to leverage multiple data sources to craft concise and compelling narratives;
must love data and storytelling
• Deep understanding of how to interpret and build models from syndicated data such as IRI and/or Nielsen (IRI preferred)
• Comfortable working in a fast-paced, entrepreneurial environment that requires a solution-oriented mindset and juggling multiple projects.
• Intellectual curiosity and learning agility; aspire to learn and grow in the organization and demonstrate strategic thinking
BASIC QUALIFICATIONS:
• BS/BA degree, required; MBA, preferred
• Minimum 6 years progressive Marketing experience; Minimum 2 to 3 years Brand Management / Product Innovation experience in a consumer-packaged goods company (P&L ownership, forecasting, business planning, and execution)
• Experience leading cross-functional teams (internal and agency counterparts) to set and achieve goals - Consumer Insights, Sales and Trade, Digital Marketing, R&D, Supply Chain, and Finance
• Experience driving innovation from concept through launch, including leading project timelines & cross-functional teams
• Experience managing all aspects of P&L to achieve annual plan targets
• Proven track record of building intelligent, data-driven, profit generating strategies
• Proven track record of configuring, concepting and altering consumer product portfolios
• Proficient in Microsoft Office: Excel, PowerPoint, and Teams
• Travel is required (25%), up to 40%, as needed
• Location: El Segundo
** Work is performed in a fast-paced office environment and may be stressful at times. Work may require sitting for long periods of time; requires manual dexterity sufficient to operate a keyboard, calculator, telephone, copier and fax machine and scanner.
ABOUT SIMPLY GOOD FOODS
We're raising the bar on what food can be. We say no to the status quo, and we say yes to making better food. Food that offers robust nutrition, not hollow nutrition. Energy, not depletion. Enjoyment, not regret. Simply, we're on a mission to make food that works for you—that is radically nutritious and defyingly delicious. Better nutrition made easy so you can live well. We don't compromise, so you never have to.
W H A T W E V A L U E :
We are committed to attracting, developing, and retaining a diverse workforce that infuses belonging throughout our culture and business practices. We celebrate diversity and are dedicated to creating an inclusive environment for our employees.
This commitment is driven by our core values:
• Simply Bold
• Simply Deliver
• Simply Learn & Grow
• Simply Together
• Simply Kind
C O M P E N S A T I O N A N D B E N E F I T S :
The health, satisfaction, and well-being of our employees are important to us and an integral part of our organization's goals. In this spirit, we are excited to share the available compensation for this role, which includes a base salary range and an annual short-term incentive.
We provide the base salary range, exclusive of benefits or additional incentives (highlighted here). Additionally, this position is eligible for a 15% annual short-term incentive. If you are hired at Simply Goods Foods, your final base salary compensation will be determined based upon such factors as: geographic locations, skills, training, education and/or experience. Please keep in mind that hiring at the compensation range maximum would not be typical to allow for future and continued salary growth.
HQ or OFFICE-BASED: CA salary range is:
$ 120,000 - $150,000
We provide a comprehensive total rewards package featuring competitive compensation alongside top-tier health and wellness options. Our goal is to offer a benefits package that can be personalized to meet the diverse needs of each employee and their families. Full-time employees and their eligible dependents have access to a range of benefits, including medical,
dental, and vision insurance, a company-paid health reimbursement arrangement, life and disability coverage, and a 401(k) retirement plan, among others. Additionally, we prioritize time off benefits, offering vacation time, sick leave, flexible time off (for exempt positions), and paid parental leave.
Simply Good Foods is an equal opportunity employer. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local laws.
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