Senior Community Engagement Manager

SENIOR COMMUNITY ENGAGEMENT MANAGER

Department: Fulfillment & Operations 

Reports To: Director of Client Fulfillment 

Location: Remote (U.S.-Based) 

Travel: ~10% (as needed for key events and leadership meetings) 

Compensation: $110-$120k/ year 

Overview 

Robbins Research International (RRI), founded by Tony Robbins, is the global leader in personal development and peak performance strategy. We empower individuals and organizations to unlock their potential through transformational programs, immersive experiences, and dynamic learning ecosystems — both in-person and online. 

We're now expanding our digital community ecosystem across Mighty Networks, creating deeper engagement, connection, and transformation for our members — from free groups to high-level paid communities. 

About the Role 

The Senior Community Engagement Manager will own the strategy and execution that fuels engagement, fulfillment, and long-term growth across RRI's online communities — including both paid and free groups within the Tony Robbins ecosystem. 

This person sits at the intersection of marketing and fulfillment, leading initiatives that create real connection, measurable impact, and ultimately, pathways to deeper client engagement and monetization. 

You'll shape the vision, build the systems, and execute the strategy that brings our communities to life — fostering value, trust, and loyalty while collaborating cross-functionally to optimize each touchpoint of the member experience. 

What You'll Do 

Lead Engagement Strategy:

• Develop and execute data-informed community strategies that drive participation, trust, and satisfaction across free and paid communities. 
• Identify what's working, what's not, and where to focus — setting a clear vision for engagement and fulfillment. 

Drive Community Value & Monetization Pathways:

• Build programs that deepen value within our free communities while creating natural progression paths into paid experiences. 
• Guide marketing and sales teams with insight on trends, member behavior, and engagement data to inform product and offer strategies. 

Be Both Visionary and Cross-Functional Integrator:

• Alternate between high-level strategy and tactical execution. You'll engage directly with members when needed, using those insights to inform the larger roadmap. 
• Partner with stakeholders across Sales, Marketing, and Creative to plan and deliver coordinated community experiences, content calendars, and engagement campaigns, as well as run our strategic partnership with Mighty Networks. 

Analyze and Optimize:

• Define and track key community health metrics (engagement, retention, conversion). 
• Use data and qualitative insights to evolve strategy, optimize programming, and present actionable recommendations to leadership. 

Build & Lead Scalable Systems:

• Establish standard operating rhythms, workflows, and engagement playbooks for both paid and free communities — ensuring consistency and scalability as RRI grows.
• As the community matures, you'll play a key role in hiring and developing additional team members to support growth and execution. 

Who You Are

• A strategic community builder who thrives on creating meaningful, high-value digital experiences that foster connection and loyalty.
• Equally analytical and emotionally intelligent — able to interpret data and human behavior with equal fluency. 
• A trend-spotter and creator — someone who understands how communities evolve, what drives engagement, and how to keep conversation alive and purposeful. 
• Comfortable being both a leader and doer — willing to dive in and engage hands-on when necessary while maintaining a long-term vision. 
• Experienced in working across teams (Sales & Marketing), advocating for resources, and guiding stakeholders toward a unified community vision. 

Qualifications

• 5+ years in community engagement, lifecycle marketing, or digital program management roles. 
• Experience managing both free and paid communities, ideally within a personal development, coaching, or digital education environment. 
• Strong data literacy and experience with community analytics — able to translate insights into action. 
• Excellent communication skills and a knack for storytelling that motivates and connects. 
• Familiarity with community platforms (Mighty Networks, Circle, Slack, or similar). 
• Demonstrated ability to create and execute engagement strategies that result in measurable growth and retention. 
• Bonus: Experience with community monetization models or transitioning audiences from free engagement to paid offerings. 

What Success Looks Like

• Consistent, measurable growth in engagement and retention across free and paid communities. 
• Established community systems and SOPs that can scale across product lines. 
• A thriving, trusted ecosystem that connects members, amplifies fulfillment, and fuels the broader Tony Robbins mission. 
• Data-backed insights driving alignment between community, marketing, and fulfillment teams. 

About Robbins Research International, Inc. 

Robbins Research International, Inc. empowers individuals and organizations to guide them toward extraordinary growth and success. We use a unique system of practical tools, proven models, and dynamic communication known as the Tony Robbins Success System. 

Our scientifically proven approach creates enduring transformation and measurable results that have been documented for nearly five decades. These outcomes are the result of full immersion at virtual and in-person events, personal and group coaching, and self-guided training tools and strategies including books, audios, videos, and exclusive support communities. 

Tony Robbins is the world's #1 life and business strategist, a 5-time New York Times #1 bestselling author, global entrepreneur, investor, philanthropist, and creator of the coaching industry as it is known today. He has empowered over 100 million people from 195 countries to enjoy a greater sense of success, purpose, and fulfillment in all areas of their lives.