Marketing Coordinator
2 weeks ago
Job Details
Level: Entry
Job Location: NAPERVILLE, IL
Position Type: Full Time
Education Level: 4 Year Degree
Salary Range: $ $ Salary/year
Travel Percentage: None
Job Shift: Day
Job Category: Marketing
Description
JOB SUMMARY
The Marketing Coordinator will be responsible for creating impactful sales materials, enhancing customer-facing presentations, and delivering concise market analyses to keep products aligned with industry trends. The role also involves supporting packaging design to strengthen brand presence at retail and contributing to the strategic positioning of our new EC facility as a preferred co-packing partner.
ESSENTIAL DUTIES & RESPONSIBILITIES
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Develop sales sheets and product specifications with a marketing-forward approach that aligns with current trends in each respective product category.
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Enhance customer-facing presentations by adding creative elements and storytelling to existing PowerPoint decks used to introduce our products.
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Conduct concise marketing analyses for our key product categories and emerging market trends- delivered as quick insights that can be reviewed on a monthly or quarterly basis.
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Explore strategic marketing direction for service-oriented offerings, particularly in positioning the 'next-generation' manufacturing facility (EC). Evaluate how we can effectively brand ourselves as the co-packer of choice in a competitive landscape.
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Collaborate on artwork design for POL packaging of new products or line extensions, incorporating a fun and creative twist. While the future of the brand and level of marketing investment are still being defined, POL already has a presence in key retailers. We can continue to leverage that presence through packaging that is more visually engaging and tailored to resonate with target consumers
SKILLS/QUALIFICATIONS
Bachelor's degree in Marketing, Business, Communications, or related field.
3–5 years of experience in product marketing, CPG, or B2B (ideally within co-packing or food manufacturing environments)
Proven ability to develop sales materials such as sales sheets, product specifications, and customer-facing decks
Strong skills in market and trend analysis, with the ability to deliver concise, actionable insights
Advanced proficiency in PowerPoint and visual storytelling for commercial presentations
Familiarity with design tools (Illustrator, Photoshop, Canva) or experience collaborating with designers on creative projects
Understanding of packaging design and how to adapt it to retail and consumer audiences
Ability to work independently and cross-functionally with Sales, Production, and Design teams
Strong written and verbal communication skills in English; additional languages (Spanish, etc.) are a plus
Preferred: experience in brand positioning or strategic branding for new facilities or services
PHYSICAL REQUIREMENTS
Prolonged periods of sitting at a desk and working on a computer.
Ability to travel nationally, often including overnight stays.
Ability to lift or carry approximately 25 lbs.
The ability to attend trade shows meetings or events which may involve walking or standing for extended periods.
Visual acuity to read documents spreadsheets and computer screens
Manual dexterity for using keyboard mouse phone and other office equipment.
WHY JOIN US?
Play a key role in the launch of a next-generation facility
Work with a collaborative and innovation-driven team
Help deliver high-quality, safe, and delicious food products to consumers
Contribute to the future of food manufacturing through automation and sustainability
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