Marketing Administrator

Overview

The Marketing Administrator plays a critical role in implementing and maintaining a content-driven growth engine rooted in Endless Customers (They Ask, You Answer) methodology. This role supports the marketing and sales teams by creating educational content, managing brand assets, maintaining digital platforms, and ensuring prospects always have access to clear, helpful information.

The Marketing Administrator is responsible for transforming common client questions, industry concerns, and internal expertise into high-quality written, visual, and video content that drives trust and generates pipeline.

This role blends content creation, brand support, digital publishing, CRM nurturing. and operational marketing coordination.

Key Responsibilities

Content Creation (Endless Customers Focus)

• Turn client-facing questions, objectives, and issues into educational content across blogs, social media, and email, and website pages.

• Produce content around core TAYA/Endless Customers Pillars:

• Pricing

• Problems
• Comparisons
• Reviews

• Best-of-lists

• Conduct interviews with vCIOs, engineers, leadership, and SMEs to extract insights for long-form content.

• Draft scripts, outlines, and talking points for videos, webinars, and podcasts.
• Support production of vertical-specific content (Manufacturing, Healthcare, Finance, and Nonprofit).

Brand & Digital Presence

• Maintain consistent branding across all marketing channels.
• Update and maintain the company website, landing pages, and resource library.
• Create social graphics, one-pagers, case studies, and sales enablement materials.
• Publish content across LinkedIn, You Tube, social media, blog, and newsletters.

Lead Nurture & Engagement

• Upload and manage content within CRM/marketing automation tools.
• Build simple email nurture workflows based on Endless Customers principals.
• Track content engagement to ensure prospects are consuming educational materials.
• Coordinate content for the Sales process: assignment selling guides, resource bundles, FAQs, comparison sheets.

Campaign & Event Support

• Help coordinate webinars, trainings, seminars, and client education events.
• Assist with marketing campaigns promoting SecureBIT, automation, cybersecurity stacks, and RabbitAI initiatives.
• Manage digital ads, boosted posts, or paid social (if applicable).

Reporting & Organization

• Maintain editorial calendar aligned to weekly rhythm of Endless Customers content production.
• Track KPIs such as traffic, engagement, click through, conversions, and assignment selling completion.
• Ensure timely and accurate documentation of marketing deliverables.
• Assist with gathering customer stories, testimonials, and case studies

Key Metrics/ KPIs

• Weekly content consistency (e,g, 1-2 pieces published weekly).

• Assignment selling compliance rate (sales team actually using the content).

• Website traffic growth & organic search improvement.

• Engagement metrics: views, clicks, watch time, scroll depth, shares.
• Lead-to-opportunity conversion influenced by content.
• Social presence growth (LinkedIn, YouTube, articles).
• On-time delivery of content calendar commitments.
• Internal SME participation (Interviews, contributions, reviews).

Required Qualifications

• 1-3 years of marketing experience.
• Strong written and editing skills.
• Ability to translate technical topics into simple, helpful content.
• Basic graphic design ability (Canva, Adobe Express, or equivalent).
• Familiarity with social media platforms (LinkedIn especially).
• High level of organization and follow-through.

Preferred

• Experience in an MSP or IT services environment.
• Understanding of content marketing, methodologies (TAYA/Endless Customers a huge plus).
• Experience in HubSpot, ActiveCampaign, ClickUp, or similar tools.
• Basic video editing skills (CapCut, Premiere, Descript, etc.).

Core Competencies

• Curiosity + proactive learning.
• Strong listening skills and interviewing skills.
• Ability to simplify complex ideas.
• Creative problem-solving and detailed and process driven.
• Comfortable working in a fast-paced environment.
• Ownership mentality and a "figure it out" mindset.

Why This Role Matters

This role is the backbone of the MSP's trust-building engine. Using the Endless Customers methodology, the Marketing Administrator helps prospect and clients make informed decisions, builds transparency, supports sales with assignment selling content, and drives long-term growth by positioning the company as the go-to helpful authority in the region.

This role directly impacts:

• Lead Volume
• Sales conversion
• Retention
• Brand Authority
• Vertical penetration
• Client trust & retention

Benefits

• Company paid Day-1 Health Insurance for employe.
• Company paid AD&D.
• Company paid LTD & STD.
• Unlimited PTO.
• Vision Insurance
• Dental Insurance
• 401K plan.
• Life Insurance.

Additional Information:

• Position Type: Full Time Salaried
• Salary Range: $55,000-$75,000
• Unlimited PTO Eligibility: After 90 days.
• Employee Ownership Eligible: after 1 year of service.