Senior Manager, Mobile App Marketing

6 days ago

Florida, United States Trulieve Full time

Senior Manager, Mobile Apps

Department:
Marketing

Marketing Team
: Digital Marketing

Reporting to:
Executive Director of Digital Marketing

Location:
Hybrid (
Florida Required
)

Travel
: 30%

Job Profile Summary:

The
Senior Manager, Mobile Apps
will define and implement strategies designed to encourage customer interest in mobile app shopping, marketing content, gamification efforts, and driving one of our top revenue channels. This role is responsible for defining marketing strategies to maintain/increase online sales, improve CX across UX/UI, and analyzing customer behavior, identifying trends, and making data-driven decisions. The ideal candidate is a data-driven, detail-oriented individual with excellent grammatical and proofreading skills, with the technical skills to make updates and manage our eCommerce mobile app. Experience with AEM or enterprise content management systems (CMS), digital asset management systems (DAM), and web creative marketing tools is required.

POSITION RESPONSIBILITIES:

  • Serve as the main point of contact between IT, marketing, and e-commerce teams, ensuring that app content and campaigns are cohesive with broader digital and in-store campaigns
  • Manage existing content and regularly scheduled content updates
  • Collaborate with cross-functional teams to highlight key promotional and merchandising strategies
  • Collaborate with internal stakeholders to develop app strategies using CMS tools
  • Troubleshooting and resolving technical challenges and display issues with digital applications in CMS
  • Ensuring collaboration with CDP and Rewards Teams bring product enhancements to the app
  • Actively identify optimizations and make suggestions to cross-functional teams with mobile-first strategies
  • Report on app traffic and make suggestions to improve traffic flow and enhance the customer journey
  • Establish and support digital asset management processes
  • Ensure compliance with corporate policies and procedures
  • Collaborate with cross-functional teams to increase user adoption and driving retention.

PREFERRED SOFTWARE / PLATFORM EXPERIENCE:

  • Enterprise Content Management Systems (CMS), Adobe Preferred (AEM)
  • Digital Asset Management, Platforms, Adobe Preferred (DAM)
  • E-Commerce Platforms, Adobe Preferred (Magento)
  • Mobile App Reporting Modules, PowerBI, Snowflake Cloud
  • Google Suite: Analytics, GTM, GMB, AMP, Search Console, Measurement

QUALIFICATIONS:

  • Preferred Bachelor's, Marketing, Advertising, and/or Data/Business Analytics/Science
  • 6-7 years' experience with mobile-first CMS management in CPG, DTC, B2C, retail focused industries.
  • Mobile App Strategy
  • Required Technology proficiency: Enterprise CX/UX/UI, CMS, PowerBI, AEM, CRM, eCommerce platforms, GA, GTM or similar
  • A/B Testing: ability to design and execute effective split tests
  • Analytics: ability to analyze data and interpret insights
  • Excellent communication skills - verbal and written
  • Ability to be both a self-starter and team player
  • Proficient in Microsoft Office
  • Basic Adobe Suite Knowledge
  • Knowledge of accessibility best practices for the web
  • Must have strong copywriting skills and working knowledge of HTML

WORK SCHEDULE:

  • Full-time with flexible hours depending on business needs
  • Must be available to work occasional evenings, weekends and holidays

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