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Senior Digital Media Strategist

4 weeks ago

Nashville, Tennessee, United States WEHCO Digital Full time

WEHCO Media, Inc. — parent company of award-winning newspapers including The Arkansas Democrat-Gazette and The Chattanooga Times Free Press, as well as the rapidly growing digital advertising agency Flypaper, is seeking a full-time exempt, Senior Digital Media Strategist to join our digital team. If you excel in a fast-paced, collaborative agency environment and have a passion for driving measurable results through precision in digital media, we want to hear from you.

About the Role

We're looking for a Senior Digital Media Strategist with advanced expertise in PPC, paid social, and programmatic advertising to join our growing team. This is a unique role that blends cross-channel execution with performance strategy, ensuring campaigns deliver measurable results across platforms like Google Ads, Meta, and The Trade Desk. While primarily operational, this position also supports pre-sales planning and occasionally steps into client-facing conversations to share strategic insights.

What You'll Do

  • Plan, launch, and optimize campaigns across search, social, and programmatic platforms.
  • Monitor pacing, troubleshoot issues, and implement optimizations that drive ROI, CPA, and ROAS goals.
  • Collaborate with sales teams on proposals, forecasts, and media plans.
  • Provide campaign insights and performance analysis to internal stakeholders and client-facing teams.
  • Mentor junior team members and help enforce best practices across the department.
  • Partner with cross-functional teams to improve processes, QA standards, and reporting workflows.

What We're Looking For

  • 4–6+ years of hands-on experience managing PPC, paid social, and programmatic campaigns.
  • Strong track record of optimizing campaigns and achieving measurable performance outcomes.
  • Advanced knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and leading DSPs (The Trade Desk, Amazon DSP, etc.).
  • Experience with analytics tools (GA4, Google Analytics) and strong skills in Excel for reporting and analysis.
  • Ability to translate complex performance data into actionable insights.
  • Strong communication skills — able to collaborate with internal teams and support sales enablement.
  • Highly organized and detail-oriented, with the ability to manage multiple projects at once.

Benefits

  • Salary: $60,000 + bonus opportunities
  • Hybrid work model. Must be commutable to Fayetteville, AR or Little Rock, AR.
  • 401K & profit sharing
  • Paid vacation and sick leave
  • Paid holiday and floating holiday
  • Paid personal day
  • Paid parental leave
  • Health, dental, and vision insurance
  • Life, disability, and accident insurance
  • Critical illness and hospital indemnity coverage
  • Employee assistance program
  • Behavior program

Why Join Us

At WEHCO Media, you'll work on cross-channel campaigns that reach diverse audiences and drive measurable impact. You'll collaborate with talented colleagues across operations, sales, and creative, while having the opportunity to shape how we deliver performance media for our clients. This role is ideal for someone who thrives on solving challenges, loves digging into data, and wants to continue growing as a leader in digital media strategy.

Applicants must pass a drug screening and undergo a background check.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by law.

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Retirement plan
  • Vision insurance

Work Location: Hybrid remote in Nashville, TN 37203