Sales Director

We are an established, rapidly growing boutique law firm located in downtown East Greenwich, dedicated to providing comprehensive legal services to our clients in matters related to estate planning, elder law, elder care, probate, guardianship, and residential real estate transactions. Our team is committed to delivering personalized attention and tailored solutions to meet the unique needs of each client. We are a female-founded firm and are known in the area for our welcoming environment and compassionate approach.

We are seeking a highly motivated and results-driven Sales Director to join our team. The Sales Director leads McCarthy Law's client acquisition, conversion, and relationship management strategy. This role bridges marketing and client services to ensure every prospective client experiences a consistent, trusted, and educational journey—from first contact to engagement. The Sales Director will oversee the intake and concierge teams, refine sales processes, manage lead pipelines, and drive revenue growth through data-informed strategies and personalized client engagement.

Key Responsibilities

1. Leadership & Team Development

• Supervise and coach the Intake Coordinator(s), Client Concierge, and Engagement Specialists.
• Establish clear performance metrics, conversion goals, and accountability standards.
• Conduct weekly pipeline reviews, call audits, and role-play training to refine sales effectiveness.
• Foster a culture of empathy, education, and urgency in client interactions.

2. Sales Strategy & Pipeline Management

• Oversee all lead flow from marketing campaigns, seminars, and referral sources.
• Implement structured follow-up systems to nurture leads and improve conversion rates.
• Utilize CRM (Lawmatics, Salesforce, or similar) to analyze conversion data, identify bottlenecks, and forecast revenue trends.
• Collaborate with the Marketing Director to align campaigns, offers, and messaging with sales goals.

3. Client Experience & Conversion Optimization

• Ensure consistent scripting, tone, and brand alignment across all client touchpoints.
• Optimize consultation scheduling, follow-up communications, and engagement proposals.
• Work closely with attorneys to ensure handoff quality and client preparedness.
• Implement and track "why we won/lost" analytics to continuously improve engagement.

4. Revenue & Performance Metrics

• Develop monthly and quarterly revenue targets in partnership with the CEO and Firm Administrator.
• Generate regular reports on lead sources, conversion percentages, and projected revenue.
• Identify emerging trends, referral opportunities, and cross-selling initiatives

5. Collaboration & Innovation

• Partner with Operations and Marketing to streamline processes and enhance client satisfaction.
• Represent the firm at networking events, seminars, and community partnerships.
• Champion firm values of integrity, empathy, and excellence in all interactions.

Requirements:

• 5+ years of experience in sales leadership, business development, or client engagement—ideally in professional services, legal, or financial industries.
• Proven record of meeting and exceeding revenue or conversion goals.
• Strong leadership, coaching, and communication skills.
• Proficiency in CRM software (Lawmatics, HubSpot, or Salesforce preferred).
• Exceptional emotional intelligence, problem-solving, and interpersonal abilities.
• Bachelor's degree required; MBA or related advanced training preferred.
• Lead with empathy and compassion, while maintaining professionalism

Benefits:

• Competitive salary commensurate with experience
• Bonus incentives based on performance and business development contributions
• Comprehensive benefits package including health insurance, life insurance, 401k with Safe Harbor match, and paid time off
• Opportunities for professional development and growth within the firm
• Supportive work environment with a collaborative team culture

Job Type: Full-time

Pay: $78, $94,823.29 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Relocation assistance

Work Location: In person