Chase Auto Marketing Strategy Director-Luxury Brands

JOB DESCRIPTION

Join Chase Auto, a leader in auto financing with over $85 billion in assets and partnerships with 75% of U.S. franchised automotive dealers. As part of the prestigious JPMorgan Chase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services—from retail lending and captive financing to commercial services such as floorplan products, treasury services (including deposits, cash management, and payment processing).

As the Marketing Strategy Director of Luxury Brands within Chase Auto, you will bridge the gap between the Managing Director and the Vice Presidents of Marketing Strategy for Jaguar Land Rover, McLaren, Maserati, and Aston Martin. You will oversee the strategic alignment and execution of marketing initiatives across automotive partners, ensuring consistency, efficiency, and effectiveness in driving brand growth and customer engagement. The ideal candidate will have demonstrated expertise and experience in D2C automotive marketing within a large enterprise, collaborating closely with automotive partners and in-house operational teams to achieve business goals and support the Chase Auto Private Label Captive Plus program.

Job Responsibilities:

• Provide strategic direction and oversight to the team of Vice Presidents, ensuring alignment with the overall marketing vision and objectives set by the Managing Director and in support of the Chase Auto Private Label Captive Plus value proposition.
• Facilitate collaboration among the strategy managers to develop cohesive marketing plans that leverage both paid and owned channels, including Chase-owned assets, digital platforms, social media, direct mail, and events.
• Establish metrics and KPIs to track the success of marketing campaigns, ensuring scalable volume and efficient cost across all partnerships.
• Act as a liaison between the Managing Director and the strategy managers, ensuring clear communication and collaboration with the Executive Director of Marketing Strategy, Luxury; Executive Director of Dealer Marketing, Retail; Internal Auto Brand operating teams; and OEM brand counterparts.
• Oversee the marketing budget across all assigned auto partners, ensuring proper allocation and tracking of expenses, and managing vendor and agency relationships.
• Drive continuous improvement by identifying new marketing tactics and strategies, fostering a culture of innovation and test/learn agendas within the team.
• Work closely with xLoB to enhance partner engagement with Private Banking, Wealth Management, Business Banking, Home Lending, Credit Card, Connected Commerce, and Sports & Entertainment.
• Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
• Stay up to date with marketing industry trends and best practices, incorporating them into marketing strategies to maintain a competitive advantage.

Required Qualifications, Capabilities, and Skills:

• 10+ years of leadership with demonstrable experience in the development and implementation of D2C marketing strategies.
• Strong people leadership skills with experience managing and developing a team.
• Strong interpersonal skills with the ability to build relationships and influence stakeholders.
• Strong proficiency with executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications.
• Critical thinker with an analytical mindset to interpret data and make informed decisions.
• Creative thinker with a passion for innovation and continuous improvement.
• Exceptional written, presentation, and verbal communication skills.
• Proven track record of working within a large enterprise environment.
• Strong executive presence.
• BS/BA degree.

Preferred Qualifications, Capabilities, and Skills:

• MBA.
• Financial services experience.
• Extensive experience in D2C marketing, particularly within the automotive industry.
• Experience in developing and executing marketing strategies that drive sales and enhance partner engagement.

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

ABOUT THE TEAM

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

When it comes to buying a vehicle or refinancing an existing car loan, many customers turn to Chase to help. Our auto lending services are constantly evolving and incorporating the latest technology to help match car buyers with dealers, provide competitive financing options and ease loan management.