Creative Digital Marketing

3 days ago


New York, New York, United States PRETTY MAFIA Full time $40,000 - $80,000 per year

Creative Digital Marketing & Social Media Strategist (Beauty Brand)

Remote | USA | Start Date: ASAP

Hospitality or lifestyle portfolios welcomed

Portfolio required for consideration

Rate:
$800/month | Independent Contractor | Remote

About Pretty Mafia

Pretty Mafia Raw Hair is a premium beauty brand delivering ethically sourced, 100% raw hair for women who value
quality, confidence, and culture
. We're not just selling hair — we're building a
movement
. A
sisterhood
rooted in real beauty, raw energy, and the luxury of self-expression.

The Role

We're looking for a
creative digital marketing & social media strategist
to help shape the voice, vision, and vibe of Pretty Mafia online. This isn't about just posting — it's about
building a world
around the brand.

You'll craft stories, direct content strategy, and help us grow an authentic, connected community across Instagram, TikTok, and Pinterest. AI tools can help you brainstorm, but your
creativity, instinct, and eye for culture
lead the way.

What You'll Do



Shape the Brand Story:
Bring Pretty Mafia's energy to life through authentic, scroll-stopping content that connects and converts.



Lead the Content Strategy:
Plan and direct posts, reels, and story concepts that stay true to our luxury beauty aesthetic.



Influencer Strategy Support:
Research and recommend aligned influencers and creatives who fit the Pretty Mafia world.



Email Marketing Ideas:
Help shape newsletter campaigns that feel like extensions of our socials — cohesive, luxe, and on-brand.



Audience Insight & Brand Voice:
Understand our community — what she loves, what she's scrolling for, and how we speak to her.



Organic SEO & Web Direction:
Provide high-level suggestions to keep brand language and visuals consistent across our digital presence.



Content Performance Insight:
Track what's working, what's vibing, and how we can evolve the brand's storytelling.

You're a Fit If You…


• Have a clean, elevated creative eye — details matter to you.


• Know how to tell stories that feel
real
and
aspirational
.


• Stay ahead of trends and understand the culture around beauty, lifestyle, and luxury.


• Are self-motivated, organized, and execute with excellence.


• Understand how to balance creative flow with brand consistency.

Compensation


• $800/month (Independent Contractor)


• Flexible hours — results and creativity matter more than clocking in.

How to Apply

Send your
portfolio
,
social media examples
, and a short note on why you're the perfect fit to

with the subject line:
Creative Digital Marketing Strategist – Pretty Mafia



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