Product Marketing Manager

About Nobi USA

Nobi USA is a pioneering company in AgeTech and the developer of the Nobi Smart Light, a cutting-edge technology designed to empower elderly individuals, their families, and senior care providers. Our mission is to provide discreet, responsive solutions that deliver care when needed, while maintaining independence and dignity. Through innovation and collaboration, we ensure our products meet the unique needs of our customers and establish a globally recognized brand.

Job Description: Product Marketing Manager

Location: Remote (US-Based)

Job Type: Full-Time

Role Overview The Product Marketing Manager (PMM) is responsible for positioning, messaging, and go-to-market strategies that drive adoption and revenue for our products. This role sits at the intersection of Product, Sales, Customer Success, and Marketing — ensuring that our solutions are clearly articulated, effectively launched, and fully supported across internal teams and customer-facing channels. The PMM will dive deep into the product, understand customer needs, and translate technical capabilities into compelling value propositions.

Key Responsibilities

Go-to-Market Strategy

• Own product positioning, messaging, and competitive differentiation.

• Develop and execute go-to-market plans for current products, new product launches and feature releases.

• Partner with Product Management to align roadmap with market opportunities.

Sales Enablement

• Create training programs, playbooks, and collateral for Sales teams.

• Deliver ongoing enablement sessions to ensure reps can articulate value, handle objections, and close deals.

• Build ROI calculators, battlecards, and demo scripts to support the sales cycle.

Customer Success & Implementation Enablement

• Develop training materials and collateral for Customer Success Managers (CSMs) and implementation teams.

• Provide onboarding guides, adoption frameworks, and best practices to drive customer utilization.

• Partner with CS to identify customer advocacy opportunities (case studies, testimonials, references).

Customer-Facing Collateral

• Create product datasheets, solution briefs, FAQs, and training resources for customers.

• Develop webinars, tutorials, and learning modules to support customer education.

• Collaborate with Marketing to amplify customer success stories and product use cases.

Market Intelligence & Competitive Analysis

• Conduct market research and gather customer insights to inform product strategy.

• Monitor competitors and industry trends; develop competitive battlecards and positioning.

• Share insights with leadership to guide product and GTM decisions.

Cross-Functional Collaboration

• Partner with Product, Sales, CS, and Marketing to ensure alignment across teams.

• Act as the voice of the customer internally, advocating for needs and feedback.

• Provide leadership with reporting on product adoption, pipeline impact, and market traction.

Qualifications

• 5+ years of experience in product marketing within B2B SaaS or technology.

• Proven success in developing GTM strategies and launching products.

• Strong communication skills with ability to translate technical concepts into business value.

• Experience creating training programs and enablement collateral for Sales and CS teams.

• Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, Marketo).

• Strong analytical skills with ability to measure impact and ROI.

Why This Role Matters

The Product Marketing Manager is the bridge betweenproduct and market. By enabling Sales, Customer Success, and Implementation teams, this role ensures that our products are not only launched successfully but also adopted and championed by customers. Effective product marketing drives:

• Faster sales cycles through better enablement.

• Higher customer adoption and retention through training and collateral.

• Stronger brand positioning through consistent messaging and thought leadership.

• Increased pipeline and revenue impact by connecting product capabilities to customer value.

Benefits:

• Competitive salary with commission and annual bonus structure
• Health, Dental, and Vision insurance
• 401(k) with company matching
• Paid time off and parental leave
• Opportunities for career growth in a rapidly expanding market