Public Relations, Communications and Events Associate

Work is Sweet

'Quality without Compromise' is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service.
See's is a leader in the confectionary industry with over 250 retail shops across the USA. We are seeking friendly, enthusiastic individuals who are passionate about providing great customer service.

Job Description Summary:

POSITION OBJECTIVE:

Effectively support the development, implementation, and management of all public relations efforts, communications and events. This role participates in all store openings, sponsorships, charitable efforts, partnerships and activations. It includes supporting HR on internal events and employee communications as needed.

The pay range for this position is expected to be $80k-$95k annually; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

Job Description:

POSITION RESPONSIBILITIES:

1. Strategizes and implements public relations efforts, corporate communications and events.

2. Participates in developing and distributing communications related to product launches, store openings, activations, press releases, coverage tracking, crisis communications, and media outreach.

3. Researches and identifies partnership, sponsorship and event opportunities.

4. Builds brand awareness through event marketing with responsibilities that include, but are not limited to:

· Research and identify event marketing opportunities to ensure they create brand awareness, increase demand and drive revenue

· Participate in planning, organizing, and managing event logistics

· Partner with manager and vendors to determine appropriate collateral, promotions, and staffing for each event

· Attend all events for on-site support and management

5. Strategizes and leads all aspects of Public Relations efforts including pitching to publications, media response efforts, factory tours, and interviews.

6. Works closely with PR manager on communications, interviews and events.

7. Collaborates with retail, wholesale and ecommerce to identify key opportunities.

8. Supports internal and external corporate communications.

9. Reports on key performance indicators.

10. Monitors all media coverage and summarizes into weekly and monthly reporting.

11. Protects and manages the See's Brand at all times

12. Performs special projects as assigned by management.

13. This position is responsible for identifying opportunities to enhance technology and innovation that will improve departmental effectiveness.

14. All See's staff must be committed to the company's core principles and workplace values, including a demonstrated commitment to diversity and inclusion.

CORE CAPABILITIES:

1. Relationship management: internal and external.

2. Strong communication skills.

3. Press relationships are a plus.

4. Project and event management.

a. Highly organized.

b. Prioritizes and manages multiple and competing priorities.

c. Effective and efficient time management.

5. Prepare and assess success of programs against Key Performance Indicators (KPI).

6. Provide quality assurance (QA).

MINIMUM QUALIFICATIONS:

1. 2-3 years of public relations, communications and event experience with a multi-channel retailer, preferably with annual sales in excess of $500M.

2. Proven ability to pitch media and run successful events.

3. Experience managing partners/vendors.

4. Strong problem-solving skills, detail-oriented mind-set and ability to manage multiple projects and priorities.

5. Self-starter who takes initiative with strong planning and project management skills.

6. Strong interpersonal skills.

7. Exceptional verbal, written and presentation skills.

8. Experienced in working with technology and monitoring programs such as Cision or Muck Rack.

9. Experience and knowledge in working with social media platforms.

10. Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner.

11. Bachelor's degree required; equivalent related work experience may be considered in lieu of degree

The total compensation package for this position may also include other elements, in addition to a full range of generous medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

See's is an EOE
See's will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance #131192 and Los Angeles Municipal Code

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