Senior Merchandising Analyst

7 days ago


Westborough, Massachusetts, United States Cumberland Farms Full time

Description
Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team

Cumberland Farms is a member of the EG America family of brands. EG America is one of the fastest-growing convenience store retailers in the United States, committed to becoming America's #1 'one-stop' destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members. You can find us operating under the following store banners: Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.

What We Offer

  • Competitive Wages
  • Work today, get paid tomorrow through our earned wage access program*
  • Paid Time Off
  • Medical/Health/Dental Coverage
  • 401K with Company Match
  • Team Member Discounts
  • Tuition Reimbursement
  • Employee Assistance Program
  • Health Savings Account
  • Company Spirit Days
  • Employee recognition and awards
  • And much more

Position Summary
Lend support to the Marketing Department in creating/implementing Planograms for Category Managers, keying fixture/grocery/supply orders for new AIM locations, printing Planograms and PDI tags, and packing supplies. Perform detailed analysis utilizing Apollo data to assist Category Managers in their buying decision, presenting information for their proactive approach

Responsibilities
AIM stores:

  • Maintain master file for store closing, openings, fixture and grocery dates for AIM Stores
  • Order items as listed below from warehouse for AIM Stores and also follow up with the -warehouse team to ensure fixtures, supply and groceries to the appropriate truck and also track items that are that were previously out of stock and reorder when available
  • BIB Chill zone
  • Fixtures
  • Groceries
  • Cigarettes
  • Supplies
  • Assign Planograms and provide the POS team planogram set size.
  • Set up AIM Box
  • Update master file and PDI tags
  • Print planograms
  • Communicate with environmental team to ensure environmental information is also included in the box

New & Discontinued Process

  • Find images and dimensions for new items
  • Add/remove to warehouse system for ordering
  • Plan for updating planograms to publish
  • Add items into SMIRF groups
  • Give POS information for blocking per planograms

Planograms

  • Create and update planograms across all categories and also do the same for promotional and seasonal changes to planograms.
  • Assign / reassign planograms and publish them to stores.
  • Add and update items to planograms (including dimensions, UPC, OZ and upload image of the product to planograms).
  • Add items to SMIRF group and also review bulletin for new/discon/changed items.
  • Add new items to MVS after items have been added to the bulletin.
  • Print PDI tags for special projects.
  • Provide support to category managers, regional managers, store managers and area sales managers etc. on planograms, products and other general questions.

Analysis

  • Analyze existing planograms and products using SMIRF data, Apollo and various analytical financial data findings to identify potential opportunities within a category.
  • Create analytical and statistical reports of items by category, size and other dimensions to enable category managers to make strategic decisions on the merchandise.
  • Analyze data from various systems and provide insights on product performance and make recommendation on product placements and category expansions to drive revenue.
  • Provide product performance reports using Apollo ranking on metrics such movement, sales and profit to identify additional profit opportunities.
  • Generate additional reports as listed below to support the marketing team.
  • Sales and multiple performance measure of a product.
  • Top and least performing items based on multiple performance measures (Movement, Sales and Profit).
  • Item or a group of items that are over spaced or under spaced.
  • Products and space allocated to them within a set.
  • Facings an item has in a set or multiple sets.
  • Product identification report to Identify if a particular item (using the PDI#) exists within a set or multiple sets.
  • Store planogram report. Identifying planograms a particular store has been assigned.
  • Category range – identify total number of stores within each set size along with the list of stores assigned to each set.
  • Sales comparison of two products across any set.
  • Set specific queries
  • If we want to select e.g. all the Italian dressings in the section, we can search the Long Description field for items that contain the characters 'Italian'.
  • Select e.g. Italian salad dressings that sell more than $50 a week per store.
  • Identify items within a set that are over spaced with a space to profit Index greater than 200.
  • Identify 5 top or least performing items within section.
  • Identify all items that has more than 1 facing within a set
  • Assist in category resets. Generate some in-depth analysis using Apollo to research product trends, power ranking, space to profit index, space to sales index return on investment, range optimization to make better-informed decisions on upcoming resets.
  • Further dive into Apollo to generate more detailed analysis, trends, or patterns in sales data, so we can determine both opportunities, and potential problems.
  • Analyze product movement to optimize sales. (If it's declining product, we can make timely decisions to discontinue the product and identify high margin product opportunities within the market.
  • Generate financial analytical reports on top and least performing items within each category using various Apollo financial measures and range optimization.
  • Analyze data and identify cannibalization of products due to product mix or other causes and provide recommendation to improve product mix.
  • Dive deeper into Apollo to identify further opportunities and features that could be beneficial.
  • Publish standard financial and statistical reports periodically to provide insights and trends for each of our categories.

Provide Ad-hoc Reports Upon Request Such As

  • Find space for new products
  • Out of stock reports
  • Product report that we need to nurture and keep an eye out for.
  • Products that should potentially be replaced with others to promise a better contribution to the business.
  • Ensure fair share of space for the category or brand.
  • Out of stocks and overstocks report.

Working Relationships
Buyers, Field Merchandisers, Store Managers, VP/RM/DM, Marketing team members, Warehouse team members, vendors

Requirements
Minimum Education:
HS Diploma or GED

Preferred Education:
Bachelor's degree

Minimum Experience:
5 years of experience in retail merchandising, analytics or related field.

Preferred Experience:
5+ years of experience in retail merchandising, analytics or related field. Progression from entry-level merchandising or analyst roles. A strong understanding of consumer behavior, market trends, and retail operations. Apollo/Space Management training.

Licenses/Certifications
Soft Skills/Competencies:

  • Excellent oral and written communication skills
  • Strong Presentation Skills
  • Ability to foster team work and build collaborative relationships
  • Strong interpersonal skills
  • Proficient in Microsoft Office Suite

Travel:
Minimal 5-10%

Hours & Conditions:
Typically, Monday – Friday, 8+ hour days in office setting, may be able to work 1 day from home with approval.

Physical Requirements:
Minimal physical effort required; sitting / standing at computer for long periods of time. Ability to maneuver and lift up to 10 lbs.

Additional Info
At EG America, it's important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast-paced corporate environment, and bring experience in business management or related areas, we'd love to meet you - even if you don't meet every single requirement.

Consistent with Massachusetts Pay Transparency Law, we're sharing the base salary range for this position. Final pay within this range will be based on your skills, experience, and qualifications.
Base pay represents just one part of our total rewards approach. We're proud to offer a variety of financial and non-financial benefits that invest in your overall growth, well-being, and career journey.


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