Senior Business Development Representative

Senior Business Development Representative

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Job Status: Full-Time

FLSA Status: Exempt

Reports To: VP of Sales & Marketing

POSITION SUMMARY:

The Senior Business Development Representative (Senior BDR) plays a pivotal role in expanding Evoraa Healthcare's market presence through advanced relationship management, strategic territory planning, and leadership within the outreach team. This role not only drives new referral partnerships and maintains high-value relationships but also mentors junior BDRs, supports regional growth initiatives, and contributes to the continuous improvement of outreach strategy and CRM optimization.

Key Responsibilities

Leadership & Mentorship

• Serve as a senior member of the outreach team, modeling professionalism, accountability, and results-driven performance.
• Mentor and coach junior BDRs, sharing best practices for relationship development, territory management, and CRM documentation.
• Lead by example through consistent achievement of KPIs and proactive collaboration across departments.
• Participate in onboarding and training new outreach staff, supporting skill development and market knowledge.

Strategic Market Development

• Develop quarterly territory growth strategies aligned with Evoraa's broader business goals and payer mix priorities.
• Identify emerging referral opportunities, market gaps, and competitive differentiators.
• Lead initiatives to expand referral pipelines with hospital systems, major providers, and strategic community partnerships.
• Work closely with leadership to evaluate market data and adjust outreach tactics to optimize referral performance.

High-Value Relationship Management

• Cultivate and maintain relationships with key regional and national referral partners, including C-suite executives, clinical directors, and case management teams.
• Represent Evoraa in professional organizations, panels, and industry events as a thought leader and brand ambassador.
• Facilitate complex referral relationships that span multiple programs or states within Evoraa's network.

Cross-Functional Collaboration

• Collaborate with Admissions, Marketing, and Clinical teams to ensure alignment in messaging, referral handoff, and client experience.
• Provide strategic feedback on market trends and referral partner needs to inform program development and marketing initiatives.
• Actively contribute to team meetings and quarterly business reviews to share insights, successes, and areas for growth.

Performance & Reporting

• Meet or exceed Senior-level expectations of 50 qualified referrals per quarter.
• Complete accurate CRM documentation (Salesforce) of all interactions, meetings, and follow-ups.
• Track outreach performance metrics and present outcomes and recommendations to executive leadership.
• Support regional data integrity and ensure compliance with CRM best practices.

Compliance & Professional Standards

• Adhere to all legal, ethical, and regulatory guidelines governing healthcare marketing.
• Ensure outreach activities maintain the highest standards of integrity and professionalism.

Performance Goals (KPIs):

Senior-Level Expectations

• 50 qualified referrals per quarter.
• 20+ outreach meetings per week (80 per month).
• 2 hosted networking events or CEUs per quarter.
• Document all activity and outcomes in Salesforce.
• Contribute to at least one cross-market or strategic growth initiative per quarter.

Requirements:

Minimum Qualifications

• Bachelor's degree is preferred in healthcare, marketing, or related field.
• 5–10+ years of healthcare or behavioral health business development experience.
• Proven record of achieving and exceeding referral and admissions goals.
• Experience mentoring or leading outreach teams preferred.
• Strong understanding of behavioral health levels of care, referral processes, and payer dynamics.
• CRM proficiency (Salesforce preferred) and Microsoft Office Suite skills required.
• Valid driver's license and ability to travel extensively.

Skills & Abilities

• Strategic thinking with strong business acumen.
• Exceptional interpersonal and negotiation skills.
• Demonstrated leadership, accountability, and teamwork.
• Excellent written and verbal communication abilities.
• Highly organized with the ability to manage multiple territories or initiatives simultaneously.

Travel Requirements

• 65% within local or regional markets; 35% administrative and leadership duties.
• Occasional travel to support conferences, training, and market launches.