Marketing Specialist

Job Summary:

The Marketing Specialist is a key contributor within Erlanger's internal marketing team in-house department that functions with operational dynamics, responsiveness, and cross-functional collaboration. The Marketing Specialist operates as an agile, high-performing strategic partner to the marketing team. This role offers an opportunity for growth-minded professionals to gain deep exposure to service line marketing, campaign execution, and healthcare communications while supporting senior-level strategists in achieving business outcomes.

Campaign & Project Implementation
-Support assigned Marketing Strategists in executing multichannel campaigns, promotions, and service line initiatives.
-Coordinate timelines, track tasks, and follow up with internal and external partners to ensure progress and accountability.
-Manage and maintain campaign planning documents, creative trackers, and internal reporting templates.

Cross-Functional Collaboration
-Interface with the Creative, Digital/Web, and Communications teams to assist in routing assets, collecting feedback, and coordinating timelines.
-Serve as a reliable point of contact between strategists and functional partners to keep projects moving efficiently.
-Communicate needs clearly and respectfully across departments, with a focus on shared success and transparency.

Tactical Marketing Support
-Contribute to the preparation of creative briefs, digital content calendars, and internal presentations.
-Assist in the review and proofing of marketing materials, digital content, and social media assets.
-Help manage service line marketing pages, digital listings, and internal communications updates as directed.

Learning & Professional Development
-Build foundational knowledge of healthcare marketing, service line strategy, digital engagement, and brand stewardship.
-Participate in team meetings, brainstorming sessions, and marketing workshops to deepen strategic understanding.
-Demonstrate initiative and pursue mentorship and feedback with an eye toward long-term advancement.

Education:
Required:

Bachelor's degree in marketing, Communications, Business, or related field

Preferred:

Experience:
Required:

-1-3 years of experience in marketing, project coordination, or healthcare communications preferred (internships considered)
-Strong organizational skills and attention to detail
-Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment
-Excellent interpersonal communication and writing skills
-Proficiency with Microsoft Office, project management tools, and basic marketing software

Preferred:

Position Requirement(s): License/Certification/Registration
Required:

Preferred:

Department Position Summary:

The Marketing Specialist supports the development and implementation of strategic marketing initiatives across Erlanger's clinical service lines by serving as a key executional partner to the Marketing Strategists. While this is not a strategist role, it is designed as a high-exposure, hands-on position for individuals seeking to grow into future strategic leadership roles.
Working at the intersection of planning and execution, the Marketing Specialist ensures timely progress across campaign deliverables, maintains communication across teams, and supports day-to-day implementation tasks. This individual is expected to bring a strong sense of ownership, organization, and curiosity to every project, functioning as both a tactical project manager and collaborative liaison across the broader marketing team.

For the Rural Market, Marketing and Business Development Specialist Role:

In addition to fulfilling all responsibilities aligned with the Marketing Specialist role, the position supporting the rural entities also dedicates approximately 50%25 of its time to supporting business development functions in partnership with Erlanger's Business Development department. This dual-role structure enables deeper alignment between marketing strategy and growth initiatives, particularly in the areas of physician relations, referral development, and service line expansion. The business development responsibilities for this role are defined and directed by the Business Development department and serve as an integrated extension of their strategic goals.