Retail Activation Supervisor

Al Capone (a subsidiary of the BS-Group) is represented in the US market through ICC (Inter-Continental Cigar Corp.) and part of the global BS Tobacco Group with presence in European, Asian and North American markets. Over the past 20+ years ICC has developed the Al Capone brand to become the best selling Hand Rolled, Premium Cigarillo in the USA's OTP(Other Tobacco Products) category. The product currently enjoys a loyal consumer base and distribution across major regional markets in specialty and mass market retail channels.

The
Retail Activation Supervisor
is responsible for leading and managing field marketing teams that execute premium in-store activations within convenience, liquor, and independent retail channels. This role supports revenue growth by driving consumer trial, conversion, and brand loyalty through impactful retail activations, ensuring flawless execution, brand compliance, and achievement of KPI targets through effective supervision, training, and reporting. The ideal candidate thrives in fast-paced environments, combines operational discipline with creativity, and drives measurable consumer engagement aligned with brand objectives.

Key Responsibilities

Team Leadership & Supervision

• Recruit, train, and supervise brand ambassadors and promotional staff for in-store activations and product sampling events.
• Develop weekly schedules and ensure full coverage of assigned activation sites.
• Provide on-site coaching, motivation, and performance feedback to ensure brand standards are consistently upheld.

Activation Execution

• Oversee the operations of in-store activations, ensuring compliance with company policies and local regulations.
• Guarantee that merchandising, display materials, and product samples are properly presented and aligned with brand guidelines.
• Troubleshoot logistical issues and act as the primary point of contact for field staff during activations.
• Ensure activations are tracked and data is captured for analysis.

Performance Management & Reporting

• Monitor daily KPIs such as consumer engagements, trial conversions, sales uplift, and compliance scores.
• Prepare post-event reports including photos, metrics, and qualitative insights.
• Communicate field feedback and competitive observations to management for continuous improvement.
• Leverage digital tools for real-time KPI tracking and reporting.

Stakeholder & Retail Relations

• Build and maintain strong relationships with sales area managers, store managers, distributors, and local retail partners.
• Ensure all activations support brand positioning and retail objectives.
• Collaborate with sales teams to align activation strategies with sales targets.
• Represent the brand at local industry events and trade shows as needed.

Compliance & Safety

• Ensure all team members adhere to brand, legal, and safety protocols during activations.
• Conduct regular audits of equipment, materials, and site readiness.
• Report and document any incidents or issues following company procedures.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
• 3+ years of experience in field marketing, retail activations, or event supervision (tobacco, alcohol, or beverage industry experience preferred).
• Proven leadership and team management skills with the ability to motivate field staff.
• Strong understanding of retail operations, consumer engagement, and KPI tracking.
• Excellent communication, organization, and problem-solving abilities.
• Fluent in English (Spanish a plus).
• Valid driver's license and reliable transportation within South Florida region.

Behavioral Characteristics

·      Demonstrating high consumer orientation

·      Be quality driven

·      KISS – Keep it simple and solid

·      Be honest and open

·      Show focus – We do it right or not at all

·      Very entrepreneurial / creative

·      Very strong communication skills

·      Strategic thinker and planner with a strong attention to detail

·      Have a hands on business mentality

·      Be flexible and adjust to changing environments

·      Strive for defined objectives with perseverance

·      Most importantly, a sense of humor

Work Environment & Travel

• This is a
  multi-market field-based position
  covering the Southeast and Gulf regions (Atlanta, Tampa, Jacksonville, New Orleans, Houston, Dallas, Cincinnati).
• Requires approximately
  40% travel
  , including regular market visits, overnight stays, and weekend activations or regional events.
• Candidate must be based in or near a major market hub with convenient airport access.

Base Salary Range: $70,000 plus bonus

The base salary range above represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of ICC's total compensation package for employees. Other rewards include quarterly bonus. In addition, ICC provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).

Equal Opportunity Statement

ICC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.