Account Executive, Consumer Lifestyle

1 week ago

New York, New York, United States 5WPR Full time $68,000 - $72,000

Account Executive, Consumer Lifestyle (Media Relations Specialist)

We are seeking a dynamic Account Executive to join 5W's Consumer Lifestyle practice. The ideal individual will have worked with Lifestyle - based clients within an agency setting, is an expert at pitching, and possesses superior account and time management skills. 

The role will work on clients spanning Food & Beverage, Home & Housewares, Hospitality, Travel, etc. 

We are looking for a true generalist who loves pitching media, is embedded in trends and the news, and has experience working across a wide range of client industries.

Here's what you'll be doing:

  • Manage team workflow and take ownership of account work while driving consistent media results.
  • Create and develop media materials – press kits, press releases, media alerts, fact sheets, bios, case studies, etc.
  • Develop and maintain relationships with prominent members of the media in order to ensure placements
  • Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy
  • Execute and advise on PR strategies and collaboratively develop strategic media plans
  • Create and develop pro-active pitch ideas for clients based on industry, current trends and various announcements
  • Monitor media and seek out speaking opportunities for clients as "experts in their field"
  • Daily client interaction to update, report on and discuss strategy and results
  • Assist in the research, writing and development of new business proposals and presentations
  • Provide guidance and leadership to junior-level staff
  • Participate in brainstorming sessions to develop strategic/creative thinking for clients

Here's what you have:

  • S/B.A in Public Relations or related field
  • 2-3 years of PR agency experience, specifically with Consumer based clients
  • Excellent written, verbal and interpersonal skills
  • Able to work independently and as part of a team
  • Strong leadership and motivation skills
  • Proven client relations and supervisory skills
  • Creative and energetic personality

Why you'll love working here:

  • Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass
  • Flexible PTO
  • Summer Fridays and Winter, Spring, and Fall Fridays too
  • Hybrid work model offering flexibility and work-life balance
  • Expanded parental leave and family planning support
  • Continuous learning through "5W University" and development initiatives
  • Student Loan Reimbursement
  • Professional Development Support
  • Exclusive access to season tickets for pro sports teams along with Broadway shows, and more
  • Charitable giving, including matching donations

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications

NYC Salary Range $68,000—$72,000 USD

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