Director of Public Relations, Strategy + Impact

About Us:

Since JBC launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands' respective categories.

JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, agency-wide monthly mental health days. We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.

Some of our competitive, human-first programming includes: 

• Split in-office x work-from-home schedule
• Flexible PTO and four-day summer workweeks
• Commitment to DEI via workshops, speaker sessions, and engagement opportunities
• Ongoing philanthropic events, both in-person and virtual

About the Job:

In this role, you'll manage and execute day-to-day public relations efforts as well as manage client expectations and team members. Senior-level staff also act as a cheerleader for the agency -- leading agency-wide group pitches, suggesting new initiatives for team building, keeping a positive work environment, and mentor junior level staff -- and above all have strong relationships with the media. 

With a roster of dynamic venture-backed brands, you will help lead strategy, write compelling narratives, handle client comms and leverage media relationships to secure compelling stories that support your client's vision and mission. 

The Director of Impact should have proficiency in tech media, AI-driven products or platforms, and a strong understanding of the consumer technology (both products and services) space. The ideal candidate also has strong relationships with reporters across national and regional (primarily New York and Los Angeles) business and consumer press. 

Position Reports to:

VP of Impact, Health and Wellness + Head of Strategy

Your Responsibilities:

• Develop PR strategies and dynamic pitches to meet client objectives and goals
• Proactively go above and beyond traditional pitching efforts to target specific editors, back into pitches, prompt clients for useful information and creatively utilize known data and insights
• Consistently think outside the box on how to level up client activity, suggest interesting media activations to support brand objectives
• Strategic plan and execute outreach plan with little to no changes from leadership team
• Pitch and secure feature stories, brand stories, etc. on national and regional level across online, print, broadcast and podcast media
• Update all client materials and other written materials
• Draft press releases
• Monthly client reporting
• Communicate with clients regularly via email, phone and in person and build strong relationships with clients, helping to manage client expectations
• Communicate daily with high-level editors/media and continue to build new and strong relationships with key editors in business, tech media and more
• Mentor junior staff on a regular basis and working alongside VP to support their development
• Provide proactive and consistent updates to VP about the health of account, team and overall day-to-day activity

About You:

• Bachelor's degree
• 6-7 years of PR experience (primarily agency experience)
• A strong editorial network of consumer technology, AI and business editors and writers
• A clear vision of evolving cultural landscape, with a specific interest in health and wellness industries
• Curiosity about emerging trends, eagerness to learn and build new skills and try new things
• Naturally proactive, with outstanding attention to detail and meticulous organizational skills
• A people person, skilled at building and nurturing relationships, with proven experience in supportive team management
• A team player, with ability to work both collaboratively and independently
• Skilled writer and communicator
• Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
• Vaccination against COVID-19 is a requirement if hired. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

Benefits:

JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled as people, in and out of the office. 

Our benefits include, but are not limited to:

• Flexible paid time off policy, including vacation + additional paid caregiver leave
• 4-day workweeks in the Summer and early closures on Fridays, Fall through Spring
• 12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees
• Inclusive holiday calendar and a paid break in December, running from Christmas Eve to New Year's Day
• Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
• In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more
• Monthly stipend toward cell phone
• Flexible working schedules and a hybrid in-office schedule with Fridays always remote
• No waiting period for paid sick leave
• Generous bereavement leave policy, including pregnancy loss
• Agency-wide Monthly Mental Health Days
• Additional Mental Health paid time away for parents each week

Job Type:

• Full-Time

Job Location:

• Hybrid: 3 days remote + 2 days in-office in New York, NY or Beverly Hills, CA

Contact:

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Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace so if you're excited about this role but your experience doesn't match perfectly with every qualification in the job description, we encourage you to email us anyways. You may just be the right candidate for this or other roles.

Jennifer Bett Communications, LLC ("JBC") is committed to a diverse and inclusive workplace. JBC is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.