Marketing Manager, US Bone Consumer Marketing

Marketing Manager, US Bone Consumer Marketing

Location: United States – Remote
Travel Requirement: Up to 20% domestic

Why Join Us?

At Amgen, we strive to put the consumer front and center. Everything we do is rooted in being patient-centric. On Consumer Bone Marketing Team, our mission is to empower patients through impactful, timely, and resonant engagement — helping them make informed decisions about their care. With leading brands like EVENITY and Prolia, the Bone franchise is a priority area for Amgen and an exciting space of growth and innovation.

As a Marketing Manager on this team you will play a vital role in executing and innovating direct-to-consumer (DTC) strategies that strengthen brand relevance and drive patient adoption. You'll collaborate across internal teams and agency partners to deliver integrated, data-driven campaigns that set new standards for patient connectivity.

What You Will Do

In this role, you will partner with the Senior Marketing Manager and other Consumer team members to:

• Execute Point of Care Strategy: Support execution of patient-facing Point of Care tactics, ensuring seamless alignment with brand strategy and omnichannel consumer campaigns.
• Drive Message Pull-Through: Ensure consumer brand messaging is consistently and effectively integrated across digital, media, and in-office touchpoints.
• Launch Patient Speaker Programs: Help establish and operationalize the team's first-ever patient speaker programs, including content development, MAC/MRL approval, event execution, and compliance coordination.
• CRM & Prospective Patient Program: Working closely with Amgen Digital Technology and Innovation team, manage existing CRM and support design and execution of a Salesforce Marketing Cloud CRM journey that nurtures prospective patients, bridging education and branded engagement. 
• Cross-Functional Collaboration: Lead MAC/MLR reviews of assets and partner with HCP marketing team, Corporate Communications, Patient Advocacy and Medical and to ensure integrated planning and timely execution.
• Agency & Vendor Management: Manage consumer internal and external agency partners aligned to projects, holding them accountable to deliver at the highest standards of performance and innovation.
• Performance & Reporting: Monitor CRM, PoC, and speaker program KPIs, derive insights, and present performance updates and recommendations for optimization.
• Budget Management: Manage budgets for assigned projects, ensuring efficient and cost-effective delivery.

What We Expect of You

Basic Qualifications:

• Doctorate degree
  OR
• Master's degree and 2 years of relevant marketing experience
  OR
• Bachelor's degree and 4 years of relevant marketing experience
  OR
• Associate's degree and 8 years of relevant marketing experience
  OR
• High school diploma / GED and 10 years of relevant marketing experience

Preferred Qualifications:

• Experience in consumer marketing, ideally within pharma, biotech, or another highly regulated industry
• Strong project management, problem-solving, and communication skills
• Digital marketing and/or Point of Care execution in regulated environment
• Hands-on experience with CRM platforms (especially Salesforce Marketing Cloud) and CRM journey development
• Proven ability to collaborate cross-functional
• Familiarity with agency management, budget oversight, and compliance/regulatory review processes
• Analytical mindset with ability to translate data into actionable insights and optimizations, specifically but not limited to performance of CRM programs and/or digital performance metrics
• Creative and entrepreneurial mindset; thrives in fast-paced, high-impact environments

What Makes This Role Exciting

• Opportunity to pioneer the Bone Team's first-ever patient speaker programs
• Shape new CRM and digital engagement strategies that move patients through the care journey
• Join a priority therapeutic area within Amgen with high visibility and investment
• Be part of a collaborative, innovative, and patient-centric team committed to redefining consumer connectivity in healthcare

for a career that defies imagination

Objects in your future are closer than they appear. Join us.

Amgen's application deadline for this position is 11/30; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Salary Range