Social Media Specialist P3, New York, TA

Background:

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

Placing women's rights at the center of all its efforts, UN Women leads and coordinates United Nations system efforts to ensure that commitments on gender equality and gender mainstreaming translate into action throughout the world. 

In this context, the Communications and Advocacy Division at UN Women Headquarters in New York, supports the positioning of women's empowerment and gender equality as key issues on the international agenda and establishes UN Women's role as the global authority. 

Under the supervision of the Social Media Manager, the Social Media Specialist coordinates and oversees social media policies, strategies and activities of UN Women, supporting guidance and training to colleagues in the field and at Headquarters (HQ). The incumbent will co-supervise 1 to 2 consultants.

Key Functions and Accountabilities:

1. Develop and implement social media strategies around large events, initiatives and corporate priorities:

• Develop and implement social media strategies in line with overall communications plans for campaigns, especially UN observances and other relevant international days, such as International Women's Day.  
• Oversee the development of social media assets for campaigns and events in collaboration with the graphic designer and multimedia team. 
• Develop and disseminate social media packages for campaigns, relevant international days and large event. 
• Provide analytics and reports on social media implementation around specific campaigns. 
• Coordinate social media partnerships. 

2. Manage daily social media outreach and engagement around UN Women's work and the issues of gender equality and women's empowerment:

• Oversee daily messaging and outreach on UN Women's global social media platforms (X, Instagram, Facebook, LinkedIn) and to increase visibility of the organization's work and its issues. 
• Ensure daily monitoring, community management and engagement on UN Women's global social media platforms. 
• Ensure an increase in UN Women's social media audience and engagement. 
• Monitor and identify opportunities to tap into ongoing conversations, initiatives and campaigns. 
• Provide regular analytics of social media outreach; 
• Supervise consultants supporting social media outreach; 
• Research new tools for social media management and analytics, and leads the procurement processes as appropriate. 
• Monitor UN women field office social media account and amplify content on global channels as appropriate to ensure global representation. 

3. Provide technical and administrative advice 

• Provide technical and administrative support and advice on social media account management to colleagues across regions 
• Manage access to social media tools and accounts for colleagues across regions to enable global activations. 
• Support the maintenance of files and records related to social media management 
• Provide regularly updated social media guidance notes on the use of the different platforms; 
• Troubleshooting account access 
• Provide training to UN Women staff in the field on the use of social media for UN Women as well as personal accounts; 
• Deliver presentations for other UN agencies/ departments to increase visibility of UN Women's social media work. 

4. The incumbent performs other duties within their functional profile as deemed necessary for the efficient functioning of the Office and the Organization.

Competencies :

Core Values:

• Integrity;
• Professionalism;
• Respect for Diversity.

Core Competencies:

• Awareness and Sensitivity Regarding Gender Issues;
• Accountability;
• Creative Problem Solving;
• Effective Communication;
• Inclusive Collaboration;
• Stakeholder Engagement;
• Leading by Example.

Please visit this link for more information on UN Women's Values and Competencies Framework: 

Functional Competencies:

• Expert level knowledge of major social media platforms and proven experience in strategic social media outreach at the international level;
• Proven ability to develop and implement large-scale social media strategies and campaigns;
• Excellent writing and editing skills and demonstrated experience in social media content production:
• In-depth understanding of integration of multimedia element in social media content production;
• Strong editorial judgement, including ethical and political awareness;
• Very good organizational and time management skills; ability to multitask and balance multiple responsibilities;
• Strong teamworking and team leadership skills and ability to interact with different colleagues;
• Strong awareness of digital trends;
• Knowledge of women's rights and gender equality issues and familiarity with the UN system considered an asset.

Recruitment Qualifications:

Education and Certification:

• Master's degree or equivalent in Communications, Journalism, International Affairs, Political Science or related field is required. 
• A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience:

• At least 5 years of experience in social media at the international level;
• Experience in developing and implementing social media strategies and campaigns is required;
• Experience in writing, editing, content production and dissemination for social media audiences at the international level is required;
• Experience using advanced tools for social media management and evaluation, including content management systems and social media publishing tools, such as HootSuite, is required;
• Experience working in sensitive and fast-moving news, communications or advocacy contexts is desirable;
• Experience producing and interpreting social media analytics to inform content production is required.

Languages:

• Written and oral fluency in English is required.
• Knowledge of French or Spanish is desirable.
• Knowledge of other UN language (Chinese, Russian and Arabic) is desirable.

Statements :

In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system (DAW, OSAGI, INSTRAW and UNIFEM), which focused exclusively on gender equality and women's empowerment.

Diversity and inclusion:

At UN Women, we are committed to creating a diverse and inclusive environment of mutual respect. UN Women recruits, employs, trains, compensates, and promotes regardless of race, religion, color, sex, gender identity, sexual orientation, age, ability, national origin, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, competence, integrity and organizational need.

If you need any reasonable accommodation to support your participation in the recruitment and selection process, please include this information in your application.

UN Women has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UN Women, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. All selected candidates will be expected to adhere to UN Women's policies and procedures and the standards of conduct expected of UN Women personnel and will therefore undergo rigorous reference and background checks. (Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.)

Note: Applicants must ensure that all sections of the application form, including the sections on education and employment history, are completed. If all sections are not completed the application may be disqualified from the recruitment and selection process.