manager digital analytics, tag engineer

Summary

Hyatt Hotels Corporation seeks an enthusiastic Manager Digital Analytics, Tag Engineer to join our Digital Analytics. In this role, you will be collaborating closely with the broader product and data teams, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues.

As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People

What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong.

We're proud to offer exceptional corporate benefits which include:

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect and Wellbeing. You enjoy working with others, are results driven and are looking for a variety of opportunities to develop personally and professionally.

Qualifications

The Manager, Digital Analytics (Tag Engineering) is responsible for leading the implementation, strategy, and governance of digital data collection across our web and app ecosystems. This role ensures accurate and scalable analytics tagging through tools such as Tealium, Google Tag Manager (GTM), and related platforms. The ideal candidate combines technical tag management expertise with strong strategic thinking to support business insights and data-driven decisions.

• Lead the management and deployment of new and existing tags, pixels, and integrations across digital platforms using tag management systems (e.g., Tealium, GTM).
• Develop and maintain the strategic framework for digital data collection, ensuring scalability, accuracy, and compliance across new and existing projects.
• Oversee the configuration, administration, and governance of analytics tools (e.g., Adobe Analytics, Google Analytics).
• Collaborate with product, marketing, and engineering teams to define and implement tracking requirements that align with business objectives.
• Maintain clear documentation of tagging architecture, data layer specifications, and platform configurations.
• Troubleshoot tagging issues, validate data accuracy, and manage QA processes for analytics implementation.
• Support related initiatives involving data quality, reporting enhancements, and performance optimization across digital channels.

Qualifications

Experience Required:

• Proven experience managing digital analytics implementations using enterprise tag management systems (Tealium, GTM, Adobe Launch, etc.).
• Strong understanding of analytics platforms such as Adobe Analytics or Google Analytics.
• Ability to translate business requirements into technical tagging specifications.
• Familiarity with JavaScript, browser developer tools, and debugging network requests.
• Excellent communication and documentation skills with the ability to partner effectively across teams.

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

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We welcome you:

Research shows that individuals tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We'd love to consider your unique experiences and how you could make Hyatt even better.

We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.