General Manager – Outdoor Products Division

General Manager - Outdoor Products Division

Lebanon / Middle Tennessee

Full-time, On-site / field-office hybrid

About Armstrong Construction

Armstrong Construction is a family- and veteran-owned company with deep roots in Middle Tennessee, specializing in creating custom outdoor living spaces - decks, patios, pergolas, screened porches - built with craftsmanship, integrity and a lifetime guarantee.

We believe in transforming outdoor environments into true extensions of the home - places where families, friends and memories come together.

As we continue to grow, we are launching our Outdoor Products Division into its next phase - and need a dynamic General Manager to lead the charge.

Learn more at:

The Opportunity

As General Manager of the Outdoor Products Division, you will:

• Own end-to-end operational leadership of the division: estimating, scheduling, field production, quality control, client experience, warranty.
• Build, lead and develop a team of skilled trades, crew leads and coordinators focused on residential outdoor builds (decks, patios, porches, pergolas).
• Design and implement scalable systems - estimating templates, procurement processes, project workflows, staffing plans - that support growth.
• Monitor and drive the division's financial performance: budgets, gross margin, cost control, schedule adherence and client satisfaction.
• Serve as the external face of the division: interacting with homeowners, trade partners, vendors, and representing the Armstrong Construction brand.
• Collaborate with ownership on strategy: identify new services or product lines for the outdoor space, optimize service area, refine business model for increased profitability.

What We're Looking For

• Experience: At least 5+ years in residential construction (owner-occupied homes strongly preferred) with solid exposure to outdoor living builds (custom decks, patios, porches).
• Leadership: Minimum of 3+ years in a managerial role (foreman, superintendent, operations manager) with team oversight, project ownership and client interface.
• Technical knowledge: Comfortable with structural decks, ledger attachments, site grading for patios, outdoor roofed structures, finishing details - you should know how it gets built and can manage quality accordingly.
• Business acumen: Able to read and drive budgets, understand margins, monitor schedule versus cost, and implement systems that scale.
• People-skills: Strong communicator who can work with homeowners (explaining product options, managing expectations), trade contractors and in-house staff. A positive, self-starter mindset.
• Entrepreneurial mindset: We want someone energetic and growth-oriented - who doesn't just maintain the status quo but builds for the future.
• Tech savviness: Familiar with construction management software (Buildertrend, CoConstruct or similar) and comfortable adopting systems for workflow, scheduling and reporting.
• Residency/Service Area: Must be able to work within the Middle Tennessee region (Lebanon and surrounding areas) and willing to travel locally for job sites.

Compensation & Benefits

• Competitive base salary commensurate with experience + bonus tied to division profitability and KPIs.
• Vehicle allowance or company-provided vehicle + phone stipend.
• Paid time off, company holidays.
• Growth opportunity: as the division grows you'll have the chance to take on expanded responsibility, possibly an equity or partner path.
• You'll work with a highly-skilled team and a brand committed to quality, craftsmanship and customer satisfaction - shaving no corners and building lasting value.

Why Join Armstrong Construction?

• This is more than a job. You'll lead a division within a company with strong local reputation and growth potential.
• You'll have autonomy to shape the division while backed by ownership that values craftsmanship, accountability and service.
• If you're ready to take ownership - not just of projects, but of a business within a business - this is your opportunity.