Influencer Marketing Manager, Code AI Apps

Responsibilities
About the team:

The Developer Operation team at ByteDance serves as the bridge between our engineering innovation and the global developer community. Our mission is to connect developers to the power of AI-driven coding. We build meaningful relationships with developers, create content, and enable them to succeed using our tools and APIs. Acting as vibe coding advocates, we bring developer feedback into the company while showcasing our technology to the world.

Responsibilities:

• Identify and recruit US-based Key Opinion Leaders (KOLs) aligned with TRAE's brand, negotiating partnerships to drive market penetration.

• Oversee end-to-end Key Opinion Leaders (KOLs) campaigns: plan content themes, align timelines, and monitor execution quality.

• Track key metrics (engagement, conversions) post-campaign, deriving insights to refine collaboration strategies.

• Nurture long-term Key Opinion Leaders (KOLs) relationships via regular communication, while scouting emerging influencers for expansion.

Qualifications
Minimum Qualifications:

• Bachelor's degree or above in Marketing or Business related fields.

• Deep understanding of US social platforms and KOL ecosystem dynamics.

• 3+ year experience in US market operations, with a track record of executing successful campaigns.

• Excellent communication skills; ability to collaborate with internal teams (marketing, product) efficiently.

Preferred Qualifications:

• Experienced in Key Opinion Leaders (KOLs) marketing.

• Knowledge of AI coding industry.

About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.​

Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.​

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

Diversity & Inclusion​

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

Reasonable Accommodation
ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ​

Job Information
【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $ $211112 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).​

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​