Business System Analyst

Incedo is a US-based consulting, data science and technology services firm with over 3000 people helping clients

from our six offices across US, Mexico and India. We help our clients achieve competitive advantage through

end-to-end digital transformation. Our uniqueness lies in bringing together strong engineering, data science, and

design capabilities coupled with deep domain understanding. We combine services and products to maximize

business impact for our clients in telecom, Banking, Wealth Management, product engineering and life science

& healthcare industries. 

Working at Incedo will provide you an opportunity to work with industry leading client organizations, deep

technology and domain experts, and global teams. Incedo University, our learning platform, provides ample

learning opportunities starting with a structured onboarding program and carrying throughout various stages of

your career. A variety of fun activities is also an integral part of our friendly work environment. Our flexible

career paths allow you to grow into a program manager, a technical architect or a domain expert based on your

skills and interests. 

Our Mission is to enable our clients to maximize business impact from technology by

• Harnessing the transformational impact of emerging technologies
• Bridging the gap between business and technology

We are seeking a highly experienced and data-driven Senior Business Systems Analyst (BSA) to join our team. The role will help drive the delivery of needs in this space through Business Intelligence (BI) projects, delivering Analytics functions in the form of Dashboards, Reports and Portals. 
The ideal candidate will possess a deep understanding of marketing processes, digital content management lifecycles, and a proven track record of translating complex business requirements into actionable specifications for data solutions, dashboards, and analytical tools. This role requires a strong analytical mindset, excellent communication skills, and the ability to drive impactful data initiatives.

Key Responsibilities:
● Requirements Elicitation & Analysis:
o    Act as the primary liaison between Marketing, Digital Content Management, Digital Operations teams as well as technical teams to gather, analyze, and document detailed business requirements for BI, reporting, dashboarding, and advanced analytics initiatives.
o    Conduct in-depth interviews, workshops, and surveys with stakeholders to understand current challenges, pain points, and desired outcomes related to marketing performance, digital content effectiveness, customer journeys, and campaign optimization.
o    Translate high-level business needs into clear, concise, and comprehensive functional and non-functional requirements, user stories, use cases, and process flows.
o    Proactively identify and resolve requirement ambiguities, conflicts, and gaps.
● Data & Solution Design:
o    Collaborate closely with data engineers, BI developers, data scientists, and architects to design scalable and efficient data models, data pipelines, and analytics solutions that support marketing and digital content reporting needs.
o    Define data definitions, data sources, transformations, and aggregation rules for key marketing KPIs 
o    Contribute to the design and development of intuitive and impactful dashboards and reports, ensuring they meet user needs for data visualization and actionable insights.
o    Participate in the evaluation and selection of BI and analytics tools.
● Domain Expertise & Strategy:
o    Leverage deep domain knowledge in Marketing (e.g., digital marketing, CRM, campaign management, customer segmentation, lead generation, attribution modeling) and Digital Content Management (e.g., content lifecycle, CMS platforms, DAM, content performance, user experience) to inform and enhance data strategies.
o    Identify opportunities for leveraging data to optimize marketing spend, personalize customer experiences, improve content effectiveness, and drive business growth.
● Testing & Quality Assurance:
o    Develop and execute test plans, test cases, and user acceptance testing (UAT) scripts to ensure data accuracy, report validity, and solution quality.
o    Collaborate with QA teams to validate data transformations and report outputs against business requirements.
● Stakeholder Management & Communication:
o    Facilitate effective communication and collaboration among cross-functional teams, including marketing, IT, data engineering, and leadership.
o    Present findings, insights, and proposed solutions to both technical and non-technical audiences in a clear and compelling manner.
o    Manage stakeholder expectations and ensure alignment on project scope, timelines, and deliverables.
● Documentation & Training:
o    Create and maintain comprehensive documentation, including requirements specifications, data dictionaries, process diagrams, and user guides.
o    Provide training and support to end-users on new BI tools, dashboards, and analytical capabilities.

Exceptional analytical, problem-solving, and critical thinking skills.
o    Strong understanding of data warehousing principles, ETL/ELT processes, and data modeling concepts.
o    Proficiency in SQL for data extraction and analysis.
o    Excellent communication (written and verbal) and interpersonal skills, with the ability to articulate complex technical concepts to non-technical stakeholders and vice-versa.
o    Strong organizational skills with the ability to manage multiple priorities and deadlines effectively.
o    Ability to work independently and collaboratively in a fast-paced environment.
o    Familiarity with data governance and data quality best practices.
o    Knowledge of statistical analysis concepts or predictive modeling is a plus.

      Experience:
o    5+ years of experience as a Business Systems Analyst, Data Analyst, or similar role with a strong focus on BI, reporting, and analytics.
o    Mandatory: Proven professional experience (3+ years) specifically within the Marketing and/or Digital Content Management domains. This should include familiarity with common marketing metrics, digital channels, and content lifecycle processes.
o    Experience working with various BI tools (e.g., Tableau, Power BI, Looker, Qlik Sense), data warehousing concepts, and SQL for data querying and analysis.
o    Hands-on experience with marketing automation platforms like Adobe Express, Workfront, Experience Manager, Veeva Promomats is highly desirable.
o    Experience in an Agile/Scrum development environment.

We value diversity at Incedo. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.