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Product Marketing Specialist- Insurance Solutions

2 weeks ago

Irving, Texas, United States Cotality Full time

At Cotality, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.

Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.

Job Description
As part of the Insurance Solutions Product Marketing Team, this Product Marketing Specialist will be pivotal in shaping the go-to-market strategy, positioning, and messaging for our insurance solutions weather products. This individual will work cross-functionally with product management, sales, and marketing teams to define and deliver high-impact marketing programs that drive awareness, demand, and adoption of our products and deliver exceptional customer experiences. You will be responsible for creating compelling content for campaigns, conducting market research, and ensuring that our products resonate with target customers to amplify our market presence, deepen customer loyalty, and position us as the leaders we are in property insurance solutions.

Key Responsibilities

  • Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements. Collaborate with product management to ensure alignment with product roadmaps.
  • Positioning & Messaging: Create clear, compelling, and differentiated product positioning and messaging that resonates with target audiences. Ensure consistency across all marketing and sales materials.
  • Market Research & Competitive Analysis: Conduct research to understand market trends, customer needs, and competitor activities. Use insights to refine positioning, messaging, and product features.
  • Content Development: Produce high-quality content, including product collateral, blog posts, case studies, website copy, email campaigns, sales presentations, and more. Leverage expertise with marketing tools and platforms such as HubSpot , Salesforce etc.
  • Sales Enablement: Partner with sales teams to create tools, training, and resources that enable them to sell the product effectively and confidently.
  • Customer & Product Advocacy: Build strong relationships with customers to gather feedback and develop use cases and success stories. Act as the voice of the customer to inform product improvements and marketing strategy.
  • Performance Tracking & Reporting: Monitor and report on campaign performance, product adoption, and customer feedback. Use data to optimize strategies and tactics.
  • Cross-functional Collaboration: Work closely with product, sales, customer success, and marketing to ensure a unified approach to product marketing.
  • Global/Regional Strategy: Adapt product marketing strategies for different regions and markets. Work with localization teams to ensure messaging resonates globally.
  • KPIs and Metrics: Define and track key performance indicators, including campaign ROI, lead generation, product adoption, and customer retention. Use these metrics to drive continuous improvement.

What's In It For You

  • Large (~$2B+ revenue) formerly public information services and data business
  • Durable cash flow and profitability regardless of changes in macroeconomic conditions
  • Company certified as a global "A Great Place to Work."
  • Hybrid or Remote working model- You have the flexibility to work a Hybrid work schedule or be fully remote. Most employees come into the office 1 day a week for "moments that matter" and the rest of the time can be remote.
  • Competitive compensation and benefits
  • Career path for continued professional growth.
  • Working with leaders that care about your professional growth
  • Access to our world class self-development portal, centered around you as the employee. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees.

Qualifications
Job Qualifications:

  • Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • Experience: 2+ years of experience in product marketing, with a proven track record of managing go-to-market strategies and executing successful B2B product campaigns.

  • Skills & Abilities:

  • Strong strategic thinking and ability to analyze market data and customer insights.

  • Excellent written and verbal communication skills with the ability to craft clear and persuasive messaging.
  • Experience with content creation and campaign management.
  • Experience with product launches and lifecycle marketing.
  • Ability to work cross-functionally and manage multiple projects simultaneously in a fast-paced environment.
  • Expertise with digital marketing tools (e.g., HubSpot, Marketo), CRM platforms (e.g., Salesforce), and analytics software (e.g., Google Analytics).
  • Passion for technology/products and a deep understanding of market trends and customer needs.
  • Knowledge of insurance or technology workflow platforms is highly desirable.

  • Creativity, adaptability, and stakeholder management skills.

  • Certifications: Pragmatic Marketing certification, Agile Product Management certification, or related professional certifications are a plus.

Annual Pay Range
65, ,000 USD

Application Window
This opportunity is expected to remain posted through the date identified below, subject to business needs.

Thrive with Cotality
At Cotality, we offer more than just a job, we provide a benefits experience designed to support your whole self. From a flexible working model to competitive time off and standout health coverage with meaningful perks and growth opportunities, our package is built to help you thrive at work and in life.

Highlights Include

  • Time off: Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
  • Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend.
  • Health: Multiple medical plan options with mental health and wellness support offerings.
  • Retirement: 401(k) with company match and vesting after one year.
  • Financial Perks: $400 annual well-being stipend and tuition assistance up to $5,250.
  • Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more
  • Click here to see a comprehensive list of our benefit offerings.

Cotality is an Equal Opportunity employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. Cotality maintains a Drug-Free Workplace.

Cotality is fully committed to a work environment that embraces everyone's unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support and recognize our differences.

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