Content/Copywriter

2 weeks ago


Philadelphia, Pennsylvania, United States Tw interactive Search Full time $70,000 - $120,000 per year
Company Description

Our client is the nation's largest non-profit professional educational institution devoted to financial services. Holding the highest level of academic accreditation, The College has served as a valued business partner to banks, brokerage firms, insurance companies and others since The College's faculty represents some of the financial services industry's foremost thought leaders.

Job Description

Primary Duties


• Develops engaging and compelling content for a variety of audiences in support of differing objectives.


• Leverages knowledge of marketing communications strategy across all channels including print, web, social media, mobile, and video.


• Assists AVP of Marketing and Communications in the development of content strategy.


• Researches, writes, edits, and publishes materials for digital platforms that are captivating and SEO friendly.


• Uses working knowledge of SEO and tactics to improve website traffic generation.


• Creates digital and print marketing tools including dynamic emails, websites, blog posts, images, and videos that enhance marketing efforts.


• Enforces brand tone and voice guidelines for all digital content and copy.


• Guarantees the quality of site, email, and digital content to ensure copy, images, hyperlinks, and other assets meet branding guidelines and are fully functional.


• Assumes accountability for the accuracy and integrity of content.


• Models and upholds company core values.


• Performs other related duties and responsibilities as assigned.

Qualifications


• Performs other related duties and responsibilities as assigned.

QUALIFICATIONS:


• Excellent verbal and written communication skills, and ability to interact professionally with a diverse group of individuals


• Entrepreneurial spirit with a strong sense of ownership, urgency, and follow through


• Demonstrated ability to effectively manage time and prioritize efforts


• Strong interest in current media and social media trends


• Ability to multi-task and work in a fast paced environment


• Open to growing as part of a team – ability to take direction and be taught


• Knowledge of current cultural and technology trends


• Experience with Drupal, Google Analytics, and/or Adwords a plus

Additional Information

EXPERIENCE/EDUCATION:


• 1-3 years of experience


• Bachelor's Degree in English, Marketing, or a related field


• Knowledge of the Insurance/Financial Services industry


• Comfortable working with a Mac.


• All applicants must submit a writing portfolio in addition to resume and cover letter



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