Social Content Creator

Title: Social Content Creator & Strategist

About Veracity:
Veracity was built on a powerful idea: when your body isn't working the way it should, you need to get to the root of the problem. Many of us are dealing with things like low energy, stubborn weight, cravings, and brain fog. We're doing our best, but we still don't feel like ourselves. That's because these aren't isolated issues—they're all connected. They're signs that your metabolism, the system that powers everything, is out of sync. Veracity helps fix that system. Our products are developed by doctors and backed by science, using ingredients your body recognizes and knows how to use. We make it easier to support your health in a way that works with your biology— not against it. Because when your metabolism is working properly, so are you. It's time to feel good again, for the long run.

Description:
We're looking for a Social Content Creator & Strategist to lead Veracity's short-form social presence, with a primary focus on TikTok and Instagram Reels. This is not just a social platform management role—you should be an active creator yourself, with a following or proven track record of growing accounts, and strong video editing and storytelling skills. You'll spot trends, plan a content calendar, and film, edit, and publish content yourself—often featuring you, our team, and behind-the-scenes brand moments. You'll also collaborate with our founder and doctors to capture authentic, on-trend content. Your work will be central to fueling Veracity's growth by building a consistent, and strategic social presence that utilizes Veracity's unique positioning and brand voice to stand out amongst the wellness brands and creators and build a strong brand.

● Content Creation (Hands-On)

• Actively film and produce original short-form content yourself—appearing on-camera regularly.
• Capture behind-the-scenes moments, product storytelling, and team culture in fun, authentic ways.
• Edit and repurpose content into high-performing TikToks and Reels using native tools and editing platforms (CapCut, Adobe, etc.).

● Trendspotting & Strategy

• Monitor TikTok and Instagram to identify trending formats, sounds, and cultural moments.
• Build and manage a content calendar that blends brand priorities with fast-moving social trends.
• Brief and collaborate with our founder, medical advisors, and creators to capture scripted or topical content.

● Publishing & Optimization

• Schedule and post content across TikTok and Instagram with a consistent, optimized cadence.
• Track performance and analyze what's resonating, iterating quickly to drive engagement and reach.
• Continuously experiment with new formats and creative approaches to stay culturally relevant.

Experience/Qualifications:

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Active Creator:
You currently create TikTok/IG content (with your own following or demonstrable experience growing accounts) and have experience making TikToks or Reels from start to finish—ideation, filming, editing, publishing.

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Trend-Driven & Creative:
Obsessive about what's new on TikTok/IG and quick to translate it into branded content.You have a knack for creating engaging, on-brand content and love working with creators to build fun and meaningful campaigns.

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Collaborative & Confident:
Comfortable briefing others, filming content, and being on-camera yourself.

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Video Editing Skills:
Strong ability to cut, edit, and enhance short-form video for watch time and shareability.

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Engagement Expert
: You thrive on building community and fostering connections through social engagement.

Requirements:

● Ability to dedicate 30 hours per week

● In-office 2 days per week (Tribeca office location), Flexible

● Minimum 4 working hours available Mon–Fri for collaboration and alignment

Benefits:
We offer a competitive hourly rate and flexible work schedule in addition to complimentary and discounted products and the opportunity to be part of a growing, dynamic brand that values collaboration, innovation, and the impact of every team member.

Equal Opportunity Employer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.