Gulf Coast JCB

2 weeks ago

Baton Rouge, Louisiana, United States JCB North America Full time $40,000 - $60,000 per year

Company Profile 

Gulf Coast JCB is the authorized JCB dealer for South Louisiana, committed to delivering industry-leading products, responsive support, and a customer experience rooted in honesty, urgency, and professionalism. We invest in our people and offer highly competitive compensation for individuals with the drive to excel personally and professionally.

Position Purpose

The Marketing & Community Engagement Coordinator is a part-time role responsible for supporting brand visibility, coordinating events, managing social presence, and building relationships with community organizations to help grow market share.

Position Type: Part time, Non-Exempt

Major Tasks, Responsibilities & Key Accountabilities

Marketing Support & Brand Presence

  • Create and publish approved digital content for social media.
  • Support development of marketing materials (flyers, banners, promotional items).
  • Maintain brand consistency across all channels.
  • Track content performance and maintain posting calendars.
  • Assist with photography and videography needs.

Community Engagement & Partnerships

  • Build relationships with chambers, trade associations, and community groups.
  • Identify partnership opportunities to increase brand presence.
  • Support sponsorships and community involvement initiatives.

Event Coordination

  • Assist with planning and executing events such as demos, open houses, customer appreciation days, and trade shows.
  • Coordinate logistics including schedules, displays, and branded materials.
  • Manage event invitations, confirmations, and follow-ups.
  • Track event engagement and outcomes.

Sales Support & Lead Coordination

  • Provide marketing support to sales team.
  • Maintain lead lists generated from events and community engagements.
  • Assist with email campaigns and customer communications.

Internal Coordination

  • Maintain organized digital folders of marketing assets and templates.
  • Track marketing expenses and maintain approved budgets.
  • Collaborate with leadership, sales, and operations teams.

Knowledge, Skills, Abilities & Competencies

  • Strong written and verbal communication skills.
  • Ability to represent Gulf Coast JCB professionally.
  • Basic understanding of marketing and social media platforms.
  • Strong organizational skills and ability to manage multiple projects.
  • Creative mindset with attention to detail.
  • Ability to work independently and proactively.
  • High energy, strong work ethic, and passion for community involvement.
  • Event planning or networking experience preferred.

Qualifications

  • Experience in marketing, communications, events, or community outreach preferred.
  • Experience in equipment or construction industries is a plus.

What This Role Means to Gulf Coast JCB

This position is essential in helping us grow brand visibility, strengthen community presence, and support long-term market share growth.

JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state, and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED

JCB is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S., which can be found through our website at en-gb/about/careers.

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