Digital Marketing Professional

1 week ago

Spartanburg, South Carolina, United States Security Finance Full time


Job Duties and Responsibilities:



· Maintains Security Finance, Professional Finance Services, and Casa Amigos De Mexico website's using a content management system

· Monitors Search Engine Optimization (SEO) and Search Engine Management (SEM) marketing initiatives including campaigns, creation, and optimization

· Creates and executes multiple omni-channel digital marketing campaigns; including planning, tracking, scheduling, coordinating resources and reporting on performance across channels; print, search, social media, display, website, email, texting and mobile app

· Collects, analyzes, and measures data; reports on outcomes of digital marketing efforts

· Generates and analyzes reporting on all digital activity using Google Analytics and/other reporting tools

· Oversees design, creation, and delivery of professional advertisement and marketing materials that comply with all federal and state rules and regulations

· Communicates with third party vendors/agencies to ensure results

· Assists with other marketing functions

· Prompt and regular attendance is required



Job Requirements:



· years of digital marketing experience

· Experience using content management systems

· Extensive knowledge of SEO and SEM

· High level of creativity and ability to manage projects for digital mediums

· Experience working with various marketing vendor agencies

· Computer literate with experience using design software (such as Adobe Creative Suite-Photoshop, Illustrator, and InDesign,) MS Office products, and ability to learn digital marketing software

· Strong written and verbal communication skills for a diverse audience, along with sound copywriting and proofreading ability required

· Ability to communicate in Spanish a plus



Physical Requirements:



This is an office position that consistently operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. Requires the ability to communicate verbally and in writing.  Occasional travel may be necessary.



Educational Requirements:



Bachelor's degree, preferably in Marketing or related field OR equivalent experience



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