Marketing Madison Wi
2 weeks ago
Job Overview
We are seeking a dynamic and creative Marketer to join our team. The ideal candidate will possess a strong understanding of various marketing strategies and tools, with a focus on driving engagement and growth across multiple channels. This role requires a blend of analytical skills and creative thinking to develop effective marketing campaigns that resonate with our target audience.
Duties
- Develop and implement comprehensive marketing strategies that align with business goals.
- Utilize SEO techniques to enhance website visibility and drive organic traffic.
- Manage social media marketing efforts across platforms to increase brand awareness and engagement.
- Execute multichannel marketing campaigns, including email marketing, print advertising, and digital marketing initiatives.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Create compelling content for various platforms, ensuring alignment with brand messaging.
- Leverage tools such as Google Analytics and Adobe Creative Suite to analyze campaign performance and optimize strategies.
- Collaborate with sales teams to support advertising sales efforts and enhance lead generation.
- Oversee budgeting for marketing initiatives, ensuring efficient allocation of resources.
- Manage e-commerce platforms and optimize product listings for maximum visibility.
- Utilize WordPress for website updates and content management, ensuring a seamless user experience.
- Implement marketing automation tools to streamline processes and improve efficiency.
- Engage in performance marketing strategies to maximize ROI on advertising spend.
Experience
Successful candidates will have a background in the following areas:
- Proven experience in digital marketing, content marketing, and B2B marketing.
- Proficiency in Google AdWords, Facebook Advertising, and email marketing.
- Strong copywriting skills with the ability to create engaging content tailored to diverse audiences.
- Familiarity with HTML for basic website updates is preferred.
- Experience in product management and analytics to inform decision-making.
- A solid understanding of sales processes and how they integrate with marketing efforts. Join us in shaping our brand's future through innovative marketing strategies that drive results
Job Type: Part-time
Pay: $ $390.00 per day
Expected hours: 12 – 30 per week
Work Location: In person
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