Marketing and Communications Specialist

This is skilled computer graphics work, web site content maintenance, and social media communications content creation for Monona Terrace Community and Convention Center. Work is performed independently for different work groups within the department including sales, community relations, event coordination, gift shop, administration, and Monona Catering. The work involves the exercise of judgment, discretion and initiative. The work also involves independently planning and executing multiple projects simultaneously. Work is performed under the general direction of the Associate Director – Marketing and Event Services.

IMPORTANT: THERE ARE TWO (2) SUPPLEMENTAL ESSAY QUESTIONS ON THE JOB POSTING.

YOU MUST ATTACH YOUR RESUME AND RESPONSES TO THE ESSAY QUESTIONS IN THE ATTACHMENTS SECTION OF YOUR APPLICATION.

(To view the questions, click on the supplemental question tab OR view the bottom section of the job bulletin)

**APPLICATIONS RECEIVED WITHOUT A RESUME AND ATTACHED ESSAY RESPONSES WILL IMMEDIATELY BE ELIMINATED FROM CONSIDERATION**

Employees may be eligible for loan forgiveness through the Public Service Loan Forgiveness Program.

Black, Indigenous, people of color, women, trans, nonbinary, and individuals with disabilities are encouraged to apply. We value the unique blend of lived experiences and diverse perspectives that comes from non-traditional education pathways and the variety of transferrable skills each candidate brings to the table. We value diversity, equity, inclusion, and belonging. Even if every item on the job posting doesn't match your experience perfectly, we encourage you to apply and share how your skills and experience can best serve our community.

• Stated salary will receive a 3% wage increase effective 12/21/25.

Graphic Art Design Projects

• Prepare flyers, posters, holiday cards, brochures, invitations, mass e-mail marketing communications and related visual communications for both print and on-line use.
• Use graphics programs to create designs and rework existing designs.
• Organize and maintain information and resources for graphics, publications, and marketing.
• Maintain camera, video, and drone system hardware.
• Take photos, videos of various Monona Terrace events, programs, and activities for web site, social media, and print collateral use.
• Select original photographs, videos, and stock photography for web and print materials use. Repurpose materials for web publishing where needed.

Social Media Content Design

• Create content for all applicable social media outlets in accordance with the Monona Terrace social media calendar.
• Monitor web site and social media analytics. Monitor the performance of paid search efforts (such as Google AdWords). Create reports to guide decision making.
• Post news, announcements, images, and press releases as requested.
• Edit and upload video segments for Monona Terrace social media use.
• Maintain and expand existing social media channels used by Monona Terrace such as Facebook, LinkedIn, Pinterest, Instagram, and Monona Terrace's blog.
• Work with our ad agency specialists to create and/or manage social media ad campaigns and content.
• Manage logistics (settings, accounts, log-ins, capabilities) for Monona Terrace platforms like Google, Google Analytics, and social media (i.e. LinkedIn, Meta, Reddit, Zola, the Knot, etc.).
• Manage and execute photography and videography duties, using Monona Terrace video and photo equipment, or guiding agency partners in their photography and videography efforts in helping to market Monona Terrace.

Web Content Management and Design

• Manage and Design content for site using WordPress.
• Select original photographs, videos, and stock photography for web and print materials use.
• Repurpose materials for web publishing where needed.
• Proofread and edit publications where needed.
• Edit and upload video segments for Monona Terrace web site use.
• Work with our outside developers to implement custom programming and search engine optimization (SEO) coding/updates.
• Maintain as a WCAG 2.1 Level AA compliant website.

Maintain active engagement in Graphics and Social Media and Web design standards

• Keep current on graphic standards, trends and processes by reviewing blogs, webinars, and seminars.
• Actively engage in social media networking opportunities within the community.
• Keep current on Adobe Creative Suite software used on PC.
• Research and recommend expansion into any additional social media channels consistent with the mission and goals of Monona Terrace.

Perform related work as required.

• Two (2) years experience in applying the following:
  
  o Principles and techniques relating to communications, advertising, sales, and marketing.
  
  o Practices and procedures relating to the establishment and oversight of event production, and public and media relations
  
  o Photography (resolution, RGB color space) and ability to edit and resize photos.
  
  o Content management systems and/or WYSIWYG editor experience.
  
  o Computer experience applicable to the duties of the position, including Microsoft Office Suite and graphic design (for print and web) and layout principles and current computer-based graphic design software including Adobe Creative Suite or Canva.
  
  o Social media concepts, best practices, and major social media platforms.

o Project management methods and practices.

OR

• Two (2) years of professional experience in the development and maintenance of website and social media content, including graphics work. AND
• Associate's degree in Graphics Design, Digital Media, Marketing, Media Arts, Computer Science, Marketing Information Systems or other related field.

OR

• Bachelor's degree in Graphics Design, Digital Media, Marketing, Media Arts, Computer Science, Marketing Information Systems or other related field.

The City of Madison strives to provide exceptional customer service to all its residents and visitors. Therefore, successful candidates will have demonstrated ability to work effectively with multicultural communities.

For a complete list of the knowledge, skills and abilities, please view the class specification.

• Ability to meet the transportation requirements of the position.
• FAA Remote Pilot Unmanned Aircraft System License is preferred. Training and licensing will be offered by Monona Terrace for those not licensed at time of employment.

Physical Requirements

Work is performed in an office environment using standard office equipment.