Technical Sales Representative-Industrial Test Equipment

Technical Sales Representative – Industrial Test Equipment (Small Company)

Larson Systems Inc. – Ham Lake, MN | On-site

About Larson Systems Inc

Larson Systems Inc. has been a leader in precision spring testing equipment for over 40 years. We design and manufacture high‑accuracy spring testers and inspection machines used by manufacturers across multiple industries. Our equipment is trusted by customers who depend on precise, repeatable measurements and long‑term reliability.

We are a 57‑employee company, not a Fortune 500. That means:

• Short communication lines
• Direct access to leadership, engineering, and production
• Visible impact from your work

If you like a smaller, hands‑on environment where people know your name and you can see the results of what you sell on the shop floor, you'll feel at home here.

Position Summary

We are seeking an experienced Technical / Industrial Sales Representative to maintain and grow relationships with manufacturing customers who use our spring testing and inspection equipment.

This is a professional B2B sales role, not retail or call‑center sales. You will work with engineers, quality managers, and manufacturing personnel to understand their applications and recommend the right equipment.

The role is primarily office-based at our Ham Lake facility, with limited travel today (customer visits and occasional trade shows), and potential for more travel as the territory grows.

Key Responsibilities

• Serve as the primary contact for an assigned group of manufacturing customers
• Respond to inbound inquiries and understand technical/application requirements
• Recommend appropriate equipment models, options, and configurations
• Prepare, present, and follow up on quotations for capital equipment
• Clearly communicate product capabilities, specifications, pricing, and lead times
• Track opportunities, quotes, and customer interactions in company systems/CRM
• Identify and pursue upgrade, replacement, and add‑on equipment opportunities within existing accounts
• Prospect and develop new business opportunities within target accounts and markets
• Support occasional trade shows and on‑site customer visits as needed

Required Qualifications

To be considered, you should already be a proven B2B salesperson with:

• 3+ years of B2B sales experience selling to industrial or manufacturing customers
• Experience selling technical products or equipment
  
  (for example: capital equipment, test & measurement, automation, industrial components, tools, etc.)
• A track record of meeting or exceeding sales targets – be prepared to discuss your results
• Experience managing a full sales cycle (prospecting, qualification, proposals, closing, follow‑up)
• Comfort discussing mechanical or technical concepts with customers and learning product details
• Strong communication, organization, and follow‑up skills; able to manage multiple active opportunities
• Proficiency with Microsoft Office (Word, Excel, Outlook); CRM experience is a plus

Important: This is not an entry‑level role or a first sales job.

Candidates whose experience is primarily in retail/consumer sales (e.g., wireless, storefront, hospitality) or non‑sales roles will not be a fit for this position.

Preferred Qualifications

• Experience working with or selling to: manufacturing, machining, metalworking, springs, test labs, or quality/inspection departments
• Familiarity with mechanical drawings, tolerances, or basic engineering concepts
• Technical education (mechanical engineering, manufacturing technology, engineering technology, etc.) or equivalent hands‑on technical experience

Who Thrives Here

This role is a great fit if you:

• Prefer small companies over large corporations
• Enjoy owning your accounts and a large part of the sales process instead of being one of hundreds of reps
• Are self‑directed and don't need a big corporate playbook or large marketing machine to succeed
• Like working closely with engineering and production to solve real customer problems
• Want your performance to be visible and tied directly to company growth

If you're looking for a big corporate ladder, a famous brand name, or a heavily structured environment with lots of layers, this probably won't be the right fit.

Working Conditions

• On‑site at our Ham Lake, MN facility
• Standard business hours; primarily inside/office‑based customer communication (phone, email, web)
• Travel is currently minimal but may increase over time for key customer visits and trade shows

Compensation & Benefits

• Base pay: $28.00 – $30.00 per hour
  
  (approximately $58,240 – $62,400 per year, full‑time, depending on experience)
• Commission on equipment sales, with realistic first‑year total earnings of approximately $72,000
• No hard cap on commission; top performers can exceed this
• Health Insurance including Medical, Dental, and Vision
• IRA with company match
• PTO program
• 6 paid holidays
• Other benefits exclusive to Larson Systems Inc employees