Marketing Manager

We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

• Responsible for supervising and managing staff in the following areas of the Marketing Department:  Advertising, Promotions, Special Events/Entertainment, and Social Media. 
• Develops, implements, and manages operational goals and monitors achievements of performance and profit objectives.
• Creates effective and efficient schedules while maintaining labor costs, meeting staffing objectives, and achieving guest satisfaction.
• Responsible for assisting in the budget process for the department and provides recommendations; ensures compliance to departmental budget initiatives; reports budget concerns to manager. 
• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with departmental and company standards and programs. 
• Ensures customer service standards are followed by all team members and addresses issues as they arise. 
• Responsible for the overall achievement of departmental customer service goals.
• Responsible for the management of all Marketing Support Services to include advertising, public relations, and internal department requests. 
• Responsible for press releases and media correspondence in relation to marketing programs or property advertising.
• Manages relationships with outside vendors to ensure timely, accurate, and cost-effective production campaigns.
• Responsible for the management of all property promotions to include slot tournaments, brand promotions, and ViP events.
• Creates strategic plans and calendar for promotions and host goals.
• Manages oversight of media used to communicate current and upcoming promotional efforts for the guests, team members, and regulatory agencies.
• Responsible for planning and organizing the regularly scheduled entertainment acts for all performances on property. 
• Dresses in appropriate uniform/attire based upon event/venue, occasionally a costume may be used.
• Enhances guest interactions by providing a friendly greeting, offering directions, answering questions, making announcements, and creating an upbeat and positive atmosphere.
• Responsible for managing and overseeing the Marketing efforts for all communication endeavors for the company in the social media sphere, with a consistent and appropriate voice.
• Ensures social media and web is monitored for opportunities to engage in active and relevant conversations about the property.
• Manages overall brand on social media and creates online marketing strategies.
• Responsible for ensuring regulatory compliance within area of authority and reporting potential issues to Executive Management/GM.
• Maintains strict confidentiality in all departmental and company matters.

• Bachelor's degree (B.A./B.S.) from four-year college or university in Marketing, Finance, or related field; five (5) years of progressively more challenging leadership roles in Marketing or Operations; or equivalent combination of education and experience.
• Experience in multiple communication channels including direct mail, e-mail and, social media required.
• Must have excellent written and verbal communication skills; must be fluent and literate in English.
• Ability to maintain a high level of confidentiality and professionalism.
• Must be proficient in Microsoft Office applications (Word, Excel, and Outlook).
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment. 
• Strong client interface and presentation skills preferred.
• Must have exceptional customer service and interpersonal skills.
• Ability to manage employees working in a high-pressure environment towards successful results for the property and company. 
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Must have the ability to interact with guests, staff, and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Must have demonstrated ability to drive toward results.
• Ability to maintain a high level of energy and take a proactive and strategic approach to dealing with issues.
• Ability to work collaboratively and communicate effectively with team members at all levels of the organization.

We've grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET and theScore Bet Sportsbook and Casino.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

We're changing entertainment. Follow us.

Equal Opportunity Employer