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Local Sales Manager

4 hours ago

Birmingham, Alabama, United States The Hearst Corporation Full time

WVTM, the NBC affiliate in Birmingham Alabama, has a position open for a dynamic Local Sales Manager . We are looking for a sales leader who creates a positive culture for success through leadership, clear direction, teaching, motivating, and evaluating the sales efforts of our local team. You will lead the local team in exceeding budgets on multiple platforms and mentor a team of motivated sellers. You will coach a winning team and recruit and train new sellers. You will have experience in pricing and inventory management and the ability to develop and maximize revenue opportunities within the local advertising community. Client engagement is a top priority. You will report to the General Sales Manager.

Responsibilities

  • With guidance from the General Sales Manager, set the tone for the local sales department by providing guidance following mutually agreed upon sales goals and priorities
  • Define performance expectations and measure processes to assure account executives efforts and attention will lead to achievement of those expectations
  • Conduct weekly one-on-one meetings and quarterly strategy meetings with each Account Executive
  • Develop relationships with our clients and important prospects through frequent visibility; includes being active in the sales process, accompany account executives on sales calls and entertaining clients
  • Help forecast revenue throughout the year to exceed quarterly and annual forecasts
  • Manage, alongside the General Sales Manager and National Sales Manager, inventory and rates to maximize station revenue
  • Manage, alongside the Digital Sales Manager, our internet and overall digital sales efforts to exceed revenue goals
  • Exceed our departmental revenue goals for WVTM, MeTV, Digital and New Business sales
  • Advise the Research Director in the creation of research pieces to help with our sales efforts
  • Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
  • Support local sellers in sales presentations to multiple points of contact with client/agency personnel
  • Evaluate seller performance and provide feedback
  • Work in partnership with the Digital Sales Manager and National Sales Manager to achieve shared and strategic goals

Requirements

  • Analyze issues thoroughly to make decisions
  • Create persuasive sales presentations
  • Have a passion to build client relationships, internal and external
  • Have a history of achieving budgets on multiple platforms
  • You are an accomplished negotiator
  • Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, digital assets, and multi-cast
  • Have experience in new business development
  • Have an excellent understanding of how to price and manage inventory
  • Take ownership of local budgets and revenue goals and is constantly developing strategies to overachieve
  • Have a passion to develop a successful team of media sales executives
  • Valid driver's license and reliable automobile
  • Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.