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Marketing Events Manager

3 weeks ago


San Jose, California, United States Axiad Full time

Axiad is an identity security company tackling the critical threats posed by compromised credentials, which account for over 70% of enterprise breaches.  As human and non-human identities multiply across disparate systems, traditional IAM tools fall short, leaving organizations with fragmented visibility and significant security gaps.

Axiad bridges this divide by uncovering hidden identity risks and credential vulnerabilities, providing actionable insights to strengthen security—without requiring a complete system overhaul.  Our solutions integrate seamlessly with existing IAM infrastructures, enabling organizations to shrink their attack surface and adopt phishing-resistant, strong authentication methods.

At Axiad, we make identity security simple, effective, and real for a passwordless, more secure world.  Discover more at or follow us on LinkedIn.

Location: Remote
Job Type: Full-time

JOB DESCRIPTION

We're looking for a Marketing Events Manager who can turn industry conferences, field events, webinars, and customer experiences into high-impact pipeline engines. Someone who lives for the logistics and the creative. Someone who can translate our messaging—identity sprawl, credential chaos, and the speed of now—into brand experiences people remember.

This role sits inside our Marketing team and works cross-functionally with Sales, Product Marketing, Design, and leadership. You'll own the planning, execution, and optimization of all events that help drive awareness, engagement, and revenue.

If you enjoy building experiences that turn "I've heard of" into "I need," you'll fit right in.

Role Responsibilities

Event Strategy & Execution

  • Own the full lifecycle of Axiad's event program—industry conferences, Gartner Summits, Identiverse, regional field events, workshops, executive dinners, and webinars.
  • Build event strategies aligned to corporate priorities, product launches, and campaign themes (e.g., Shift Happens).
  • Lead all planning logistics: vendor sourcing, budgeting, contracts, booth design, A/V, shipping, setup, swag, and run-of-show.

Pre-Event & Post-Event GTM

  • Partner with Sales, RevOps, and Marketing on pre-event promotion, lead capture workflows, ABM targeting, and post-event nurture.
  • Align on event strategy, booth duty schedules, executive briefings, and customer activities.
  • Drive follow-up motions that turn webinar views and badge scans into qualified conversations and pipeline.
  • Collaborate on social media to drive awareness and event leads.

Brand Experience & Creative

  • Collaborate with Design to bring our visual identity to life—booths, signage, swag, themed experiences, customer dinners, and giveaways.
  • Ensure all event materials reinforce Axiad's messaging

Program Management & ROI

  • Track budgets, deadlines, deliverables, and cross-team dependencies like a seasoned air-traffic controller.
  • Own event scorecards, KPIs, and reporting: leads, meetings, pipeline influence, and operational improvements.
  • Identify opportunities to level-up experiences, technologies, vendors, and formats.

Collaboration

  • Act as the connective tissue across Product, Marketing, Sales, and Customer Success.
  • Support other marketing GTM motions as needed.

Qualifications

  • 4–7+ years of B2B event marketing experience (cybersecurity or enterprise SaaS preferred).
  • Proven success managing large conferences, trade shows, and field events end-to-end.
  • Strong project management and vendor-management skills—organized, calm under pressure, unfazed by the occasional fire drill.
  • Comfortable collaborating across Sales, Marketing, Product, and Exec teams.
  • Ability to translate technical or complex products into engaging event experiences.
  • A data-informed approach to measuring success, ROI, and pipeline impact.
  • Creativity with a dash of humor—you're the type who can turn badge ribbons, socks, or a booth theme into a moment people remember.
  • Experience supporting both commercial and regulated/federal audiences a plus.
  • Not required but bonus: familiarity with platforms like HubSpot, Salesforce, Confluence, Figma, Canva, or Adobe Creative Suite.

$90,000/year to $125,000/year TTC + benefits + equity

About Us

We are a fast moving company and are looking for candidates with growth potential, eager to learn and who can demonstrate their abilities and motivation to contribute in a fast pace environment.  Axiad offers a competitive salary, stock options and a full list of benefits, including health, 401K, vision and dental coverage. You will work in a fun and creative environment with a talented group of individuals that have a passion for building great solutions.