Influencer Marketing Manager

6 days ago

Norcross, Georgia, United States 945 Industries LLC Full time $51,000 - $60,000 per year

Influencer Marketing Manager (Individual Contributor)

Location: Norcross / Atlanta, GA — On-site or Hybrid

Compensation: $55,000–$60,000 per year (DOE)

945 Industries is a fast-growing U.S. manufacturer of concealed-carry bags, holsters, and EDC accessories, based in Georgia. We design and produce our own gear in-house and work closely with firearms instructors, tactical channels, and EDC influencers across the U.S.

We're looking for an Influencer Marketing Manager to fully own and operate our influencer program — from researching creators and negotiating deals, to tracking performance and helping influencers produce high-converting content.

This is a hands-on, individual contributor role — you won't be managing a team, you'll be managing the entire influencer direction.

Required Skills & Experience

Minimum Requirements

  • 1–3 years of hands-on experience in Influencer Marketing, Creator Partnerships, or Social Media Marketing
  • Proven experience working directly with influencers on YouTube, Instagram, and/or TikTok
  • Experience negotiating barter and paid partnerships
  • Ability to manage multiple collaborations at once (pipeline management)
  • Familiarity with tracking links, discount codes, and influencer analytics (CTR, ROI, cost-per-collaboration, etc.)
  • Strong communication and relationship-building skills (comfortable with outreach + follow-ups)
  • Content understanding: can guide influencers on hooks, angles, talking points, and what converts
  • Strong organization skills — able to keep campaign calendars, agreements, budgets, and metrics in order
  • Creative thinking + analytical mindset (can suggest ideas and measure performance)
  • Must be legally eligible to work in the United States

Preferred (Nice to Have)

  • Experience in EDC, tactical gear, firearms, outdoor, or enthusiast niche marketing
  • Knowledge of affiliate tools, UTM parameters, tracking platforms, or influencer CRM tools
  • Basic understanding of performance marketing metrics (CPA, CPC, ROAS, CPM, LTV influenced by CAC)
  • Ability to provide light creative direction (hooks, scripts, B-roll suggestions)
  • Experience supporting creators who don't know how to script or film themselves
  • Experience working with e-commerce brands (Shopify preferred)

Pay: $51, $61,562.85 per year

Work Location: In person

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