Content Writer

TITLE: Content Writer & Editor

CLIENT: Energy

LOCATION: Houston, TX - Hybrid

TYPE: Contract

RATE: $ $38.00 per hour DOE

URGENCY: As soon as possible

SUMMARY

Our client is seeking a highly skilled content writer to join their in-house digital marketing team. This content writer and editor will work collaboratively with their SEO team to drive organic search traffic and advance SEO strategy for multiple consumer-facing brands. Focus will be on editing, maintaining, creating and optimizing content across websites to help expand their audience. The right candidate must have the ability to edit and input website content directly in a web content-management system.

DUTIES

• Update/edit website content (copy) on existing web pages to support needs of the SEO team
• Author new blog articles across multiple brands to help drive organic site traffic; content to be based on established editorial calendar
• Refresh published blog articles, as needed/per request, to ensure ongoing search relevance
• Write in differing brand voices/content styles for multiple consumer-facing brands
• Edit and develop content per recommendations provided by SEO stakeholders, while adhering to brand voices and standards
• Use generative AI to assist with content development, helping ensure speed to market - AI-assisted content should adhere to brand voices, standards and company AI-related protocols
• Be equally comfortable authoring high-quality content without AI assistance
• Update website copy (live back-end page edits) in Adobe Experience Manager (candidate may have similar content-management-system experience, training will be provided)

• Ensure all published page content (AI or written from scratch) is properly vetted, sourced, cited and linked to credible referenced sources as necessary

• Make requested content revisions (sometimes multiple rounds) per internal review, legal and/or stakeholder edit requests
• Manage timelines/workload, multi-task and meet tight deadlines across projects and brands
• Grasp technical concepts/products and make them easy to understand
• Focus on detail: grammar, spelling, syntax, brand-voice consistency, document formatting, content-management-system protocols
• Adhere to brand-style guidelines and voice per brand
• When needed, format and supply any copy documents with a clear, SEO-driven standard that makes page layout intuitive for web designers (e.g., labeling H1s, H2s, etc., including hyperlinks, titles, meta-descriptions, source footnotes, superscripts, disclaimers, etc.)
• Collaborate with our Spanish-language-first content team to assist with English versions of their content
• Collaborate with designers as needed to ensure written content is visually engaging and appropriately formatted
• Proofread materials, interface with external proofreading resource, help ensure quality control
• Contribute to content planning sessions and strategy discussions
• Present work if requested, and incorporate feedback from reviewers
• Comfortably function in both a self-managed and collaborative environment

REQUIREMENTS

• Requires 3-to-5+ years professional writing experience, with emphasis on SEO content
• Portfolio of work must be provided
• Writing exercise may be requested
• Proven experience in content editing and publishing via web content management systems, ideally Adobe Experience Manager; training will be provided
• Proficiency in Microsoft Office
• Ability to responsibly utilize Microsoft Copilot for AI-assisted content development
• General knowledge of AP/Chicago style
• Familiarity with job-management software (e.g. Workfront)
• Proven ability to meet deadlines
• Excellent communication skills

EDUCATION

Degree in Marketing, English, Journalism, Communications, Advertising or related field.