Vice President, Brand Experiences

4 days ago

San Mateo, California, United States Fanatics Full time
Description

As VP, Brand Experiences, you will lead the strategy and execution of culture-led brand initiatives that elevate Fanatics' positioning, amplify partnerships, and create breakthrough moments at the intersection of sport, style, and community. This role is about building cultural relevance, driving brand heat, and ensuring Fanatics shows up as a bold, leading presence in global sports and culture.

Responsibilities

  • Elevate Current Partnerships – Assess active partnerships and campaigns to identify opportunities where brand storytelling, creative execution, and cultural value can be amplified.
  • Create Tentpole Moments – Transform select launches and drops into high-visibility cultural milestones that deliver both brand impact and commercial success.
  • Lead Culturally Resonant Activations – Concept and deliver brand experiences that generate social energy, press coverage, and long-term equity for Fanatics.
  • Reimagine Brand Presence Across Touchpoints – Partner across product, creative, and marketing to ensure Fanatics consistently shows up with cultural credibility and impact across launches, activations, and campaigns.
  • Secure High-Impact Collaborations – Drive relevance by engaging tastemakers, athletes, entertainers, and cultural partners to amplify brand voice and reach.
  • Maximize Underleveraged Moments – Reframe major events (sports, cultural, and brand-owned) into opportunities for breakthrough storytelling and experiences.
  • Build Lifestyle-Driven Content – Shape storytelling that positions licensed products as lifestyle statements, both digitally and through on-the-ground activations.
  • Act as Cultural Integrator – Serve as the connective tissue between teams, ensuring cohesion in how Fanatics shows up across moments, audiences, and customer touchpoints.
  • Inspire & Lead Teams – Guide strategists, creatives, and producers to think boldly, move quickly, and deliver measurable results that strengthen brand equity, deepen fan connection, and drive growth.

Required Qualifications

  • 15+ years of experience in brand leadership, with proven success creating culture-driving campaigns, activations, and partnerships for a multi-brand company.
  • Track record of transforming product and partnership moments into widely recognized cultural and commercial wins.
  • Deep understanding of sports, style, and culture, with the ability to translate fan and cultural insights into brand impact.
  • Strong leadership and people management experience, with the ability to inspire and grow multi-disciplinary teams.
  • Exceptional storytelling, strategic, and creative skills, demonstrated through a portfolio of breakthrough brand work.
  • Ability to operate at both the strategic and executional levels, balancing big-picture vision with the discipline to deliver results.
  • Experience in dynamic, fast-paced environments where speed, innovation, and cross-functional collaboration are critical.

The salary for this position is between $185,000 - $311,250 USD per year (actual salary will be determined in part by a successful candidate's geographic location). 

Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we're dedicated to supporting you in all aspects of work and life. 

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