Sr. Content Creator

1 day ago

Traverse City, Michigan, United States Sinclair Broadcast Group Full time
Description

WPBN/WGTU is looking for a Senior Content Creator to join our brand engagement team, where you'll lead projects from concept to completion, developing scroll-stopping creative that turns heads, builds brands, and drives action. You'll collaborate with a passionate crew of marketers, strategists, and storytellers to deliver results across every platform - from TV to TikTok, podcasts to live studio shows.

Who we are:
We're a fast-moving, idea-sparking, deadline-crushing content team embedded inside one of the most dynamic entertainment companies in the country. On the Agile Creative Content Engagement Team (ACCET), we develop branded content, commercial creative, social-first video, and live productions that connect — emotionally and instantly.

Our mission? Bring bold ideas to life across every screen. Whether we're building campaigns for clients, producing unforgettable branded moments, shooting live sports, or crafting content for digital platforms, our work doesn't just fill space - it makes noise.

What you'll do:

As a Senior Content Creator on our brand engagement team, you'll lead projects from concept to completion, developing scroll-stopping creative that turns heads, builds brands, and drives action. You'll collaborate with a passionate crew of marketers, strategists, and storytellers to deliver results across every platform - from TV to TikTok, podcasts to live studio shows.

You'll be the go-to for high-impact projects, combining creative vision with hands-on production skills. Whether it's a social reel or a proof of brand image campaign, you'll bring the same energy, expertise, and hustle every time.

Your daily playlist:

  • Lead production of cross-platform content supporting our news brand and digital platforms.
  • Conceptualize, write, shoot, and edit memorable creative that supports our brand on TV, social, digital, and streaming platforms.
  • Collaborate with ACCET leadership to manage priorities, plan production, and brainstorm bold ideas.
  • Work both in studio and on-location to capture compelling content that connects with our audiences.
  • Track deliverables and manage assets within our project management system.
  • Serve as a creative leader on set — coordinating teams, assigning roles, and ensuring every detail shines.

What you bring to the stage:

  • A passion for visual storytelling with a marketing and results-driven mindset.
  • At least 4 years of experience producing high-level marketing, creative, or digital content.
  • Mastery of Adobe Creative Cloud - especially Premiere Pro, After Effects, and Photoshop.
  • Advanced camera, lighting, and production skills. 
  • A strong foundation in news marketing with a clear understanding of how to break through the noise.
  • A proven track record of taking ownership, leading projects, and delivering work that resonates.
  • Strong understanding of social media platforms and how to create content that connects.

Why You'll Love It Here:  

  • Room to grow: Be part of a multi-market operation with strong career advancement potential.  
  • Energy + Collaboration: Work alongside a high-performing, like-minded team that brings passion and purpose to every day.  
  • Mission-Driven: Help amplify messages that matter - from brand promotions to public service campaigns
     

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at  



About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

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