Senior Associate, Performance Marketing

1 week ago

New York, New York, United States JPMorganChase Full time $80,000 - $120,000 per year
Description

Chase Travel is seeking a data-driven, omnichannel strategy marketer for the role of Senior Associate, Performance Marketing - Chase Travel. 

As a Senior Associate, Performance Marketing within Chase Travel, you will lead strategy creation, audience targeting, and creative development to drive Chase Travel engagement and sales, with a keen focus on new booker adoption. You will be responsible for campaigns across emails, web, mobile, digital entry points, and paid search, collaborating with cross-functional partners to deliver best-in-class timely, personalized, and content-rich marketing. 

Job responsibilities

  • Own the strategy and build of personalized, timely marketing campaigns to drive travel sales and engagement.
  • Identify key target audiences and leverage data-driven insights to build and optimize audience trigger-based logic across eligible Chase cards.
  • Develop creative assets and orchestrate campaigns across email, , and mobile channels.
  • Lead paid search strategy for Chase Travel in partnership with Paid Search team, maximizing performance via bid optimization, incrementality testing, creative builds, and audience expansion.
  • Manage digital channel messaging within the Chase ecosystem, including orchestration, analysis, and ongoing optimization.
  • Collaborate with product, card, operations, digital channels, and execution marketing teams on campaign strategy and creative development.
  • Partner with finance, data & analytics, and data science teams on experimentation, business forecasting, and campaign measurement.
  • Drive experimentation and test-and-learn approaches across channels to refine strategies and maximize ROI.
  • Identify new business opportunities proactively and integrate them into marketing plans.

Required qualifications, capabilities, and skills

  • 5+ years of experience in results-driven digital marketing required. 
  • Bachelor's degree required.
  • Proven experience building and launching personalized, behavior-based campaigns.
  • Experience with paid search or paid media; strong analytical and problem-solving skills.
  • Demonstrated ability to develop new strategies and drive cross-functional execution.
  • Experience in omnichannel marketing activations and driving sales through digital channels.
  • Proficient in analyzing marketing performance and leveraging performance dashboards to proactively identify channel and messaging optimizations.
  • Highly collaborative, self-starter, and able to proactively identify and solve business challenges.
  • Holistic thinker with experience partnering with Product, Operations and Execution teams.
  • Excellent communication and project management skills.

Preferred qualifications, capabilities, and skills

  • Master's degree 

  • Experience in the Travel Industry highly preferred.

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