Director Content Strategy

UX Lead II
The UX Lead II role acts as a key point of contact for product and UX partners, setting strategic experience direction that connects with overall product strategies.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 8+ Years Required; 10+ Years Preferred

Career Level
10IC

Overview
The Senior Directo r, AI Content Strateg ist leads the development and management of TIAA's internal artificial intelligence tools for content strategy.

TIAA's design office is redefining the future of retirement, building confidence and improving the lives of millions of Americans. Our mission is to foster a design-led culture and strengthen our craft capabilities, to unlock innovation through cohesive, end-to-end experiences. We bring dignity and empower accessibility to arm our participants with secure income to and through retirement.

In this role, you will lead our internal AI content strategy initiatives, developing robust frameworks and tools that transform how we create and manage content. You'll establish AI usage guidelines and best practices, build comprehensive prompt libraries, collaborate with development teams on tool capabilities, work cross-functionally to enhance AI systems, implement quality tracking mechanisms, and ultimately shape the future of TIAA's AI-powered content practices.

Job Summary
The Senior Director , AI Content Strategist CW plays a critical role in leading experiences that are connected across a complex ecosystem of user journeys. This role is a perfect fit for a leader with a strong and inclusive design POV. This leader will help ensure we use consistent, approachable, and brand-aligned content throughout our experiences. The leader will work with senior partners in design, product, and engineering on setting the strategy, prioritization, and delivery of content.

As an innovator of retirement messaging for one of America's most storied and important financial services organization, you will have the chance to shape the future of retirement. If you are motivated by complex, purposeful, and engaging challenges, then we invite you to join us on our mission

Responsibilities And D Uties

• Manage a content stream of work that partners with research, design, legal and compliance, product management, and engineering teams to establish modern, best practices for incorporating AI into our content workflows.
• Execute the mission for the team with a radically user-centric and iterative mindset.
• See the big picture so you can define and advocate for an ambitious content AI vision. Create and execute plans that deliver this vision in a scalable way, taking agentic AI into account.
• Advocate for human-centered design, communicating ideas and concepts clearly to audiences of all levels of understanding and seniority.
• Be a writer, bringing a maker mindset so teams can iterate and experiment collaboratively to challenge the status quo, inspire new thinking, and improve processes for creating future-forward product experiences.
• Model shared ownership through thoughts, actions, and behaviors. Get things done, raising the bar for performance, and taking accountability for your own actions.

Educational
Requirements

• University (Degree) Preferred

Work Experience

• 8+ Years Required; 10+ Years Preferred

Preferred Experience & Qualifications

• 10+ years of content strategy, management, and UX writing experience
• Leadership roles in building and managing AI tools for content teams, including developing usage guidelines, principles, and best practices
• Strong and demonstrated background in content management in an Agile delivery model and a track record of shipping high impact outcomes in a fast-moving and changing environment
• Experience creating and managing prompt libraries and establishing AI quality tracking systems
• Demonstrated working knowledge of or practice in Figma
• Successful track record of creative problem-solving across cross-functional partners to drive best-in-class thinking from all parts of the organization while leading all phases of the content workstreams
• Demonstrated experience contributing to AI governance frameworks and best practices with an openness to partner and collaborate with various stakeholders across the enterprise

Company Overview
At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways-because when our people succeed, our impact on clients' lives grows stronger.

Benefits And Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being.

To learn more about your benefits, please review our Benefits Summary.

*Equal Opportunity*
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

See our full Equal Employment Opportunity & Non-Discrimination statement below. You can read more about your rights and view government notices .

*Accessibility Support*
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application, please use one of the below options to contact our accessibility support team:

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*Drug and Smoking Policy*
TIAA maintains a drug-free and smoke/free workplace. Please see our Drug-Free and Smoke-Free Policy to learn more.

*Privacy Notices*
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We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Read more about your rights and view government notices .