Vice President Marketing

2 weeks ago

Orange, California, United States Prevail Recruiting Full time

VP of Marketing — Healthcare Services (Confidential Client)

About the Opportunity

A fast-growing national healthcare services organization is hiring a senior marketing leader to own and scale a
$50M+ annual marketing budget
across online and offline channels. This is a high-impact role for a builder—someone who brings both strategic horsepower and creative instincts, and who wants to shape the future of a major consumer-facing brand in the preventive health space.

Role Overview

We're looking for a
VP of Marketing ready to grow into CMO
who can lead end-to-end marketing strategy, elevate brand presence, and accelerate customer acquisition across multiple channels. This role reports directly to executive leadership and will be responsible for driving large-scale, data-backed marketing initiatives.

Key Responsibilities

  • Own, optimize, and scale a
    $50M+ annual marketing budget
    .
  • Lead strategy across
    online and offline
    marketing channels, including digital, direct mail, broadcast, partnerships, and referral programs.
  • Develop strong creative concepts, brand campaigns, and consumer messaging that resonate with a broad U.S. audience.
  • Serve as the organization's "
    ideas engine
    "—bringing fresh thinking, new concepts, and innovative marketing plays.
  • Implement and expand use of
    analytics, advanced attribution models, and AI-driven tools
    to increase efficiency and ROI.
  • Partner with product, operations, clinical, and executive teams to drive growth initiatives.
  • Build, mentor, and scale a high-performing marketing team.
  • Identify new consumer trends and preventive health opportunities to improve engagement and outcomes.

Ideal Background

  • 10+ years of progressive marketing leadership experience.
  • Experience managing
    large-scale, multi-channel marketing spend
    .
  • Strong creative sensibility—conceptual thinker with an eye for design and storytelling.
  • Proven track record driving performance marketing and brand marketing.
  • Deep knowledge of
    analytics, AI tools, data-driven decision making, attribution, and forecasting
    .
  • Preventive health, healthcare services, diagnostics, wellness, or related industry experience is a
    plus
    , not a requirement.
  • Executive presence with the ability to influence and drive alignment across senior stakeholders.

Who Thrives Here

  • High-initiative leaders who can turn concepts into execution.
  • Big-picture thinkers who also love optimizing numbers.
  • Creative strategists with a strong analytical backbone.
  • Builders who want to take something established and scale it aggressively.

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