Digital Media Strategist

UNFOLD
) is an award-winning digital creative agency located in Los Angeles. We service the world's most dynamic entertainment and brand clients with services that span across the digital landscape.

Unfold is actively seeking a
Digital Media Strategist (Google Ads)
to join it's growing Media team

A
Digital Media Strategist (Google Ads)

at UNFOLD will be responsible for the hands-on keyboard execution of Google ad buying and creative ideation to ensure client account growth and success. You will be responsible for developing Google focused performance marketing tactics and routing to your Media Supervisor for review, and then executing approved tactics. You should demonstrate excellent communication skills along with basic understanding in advertising and marketing principles to evaluate the most cost-effective paid media solutions for UNFOLD's clients.

Responsibilities:

• Plan and present comprehensive paid media tactics and creative ideation to Media Supervisor to increase brand visibility and recognition, and drive new user acquisition and leads
• Executing Google Ad buying tactics including building audiences through customer data, building campaigns/ad sets/ads, closely monitoring performance, adjusting bids and budgets, and relentlessly testing/iterating to generate results
• Manage between 5-10 paid media accounts on behalf of UNFOLD clients, with aggregate monthly spends ranging between $5,000 – $100,000
• Managing, reviewing, and performing daily account responsibilities associated with Google Ads and potentially other search platforms for a variety of clients.
• Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Managing the creation of large keyword lists.
• Managing display network placement lists on Google Ads
• Conduct thorough audits of new/potential clients' past Google Ads activity and creative library
• Strategize on a weekly basis with Media Supervisor to determine next steps to take client accounts to the next level of performance
• Present and quantify performance, findings, and insights to the client on an ongoing basis
• Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance

Skills & Experience:

• 2+ years of experience in Google Ad buying
• Bachelor's degree or equivalent preferred, though not necessary
• Excellent communication skills (verbal, written)
• Proficiency in Google Analytics
• Proficiency in Excel or Google Sheets (vlookup, analysis, modeling)
• Demonstrated problem-solving capabilities in a client-facing role
• Professional and respectful demeanor in dealing with internal and external business partners
• Effective time management in a professional setting
• Collaborate effectively in a team environment and ability to manage up
• Integrity and optimism, regardless of the situation
• Embraces and fosters new ideas, opinions, and ideologies

Unfold Offers:

• Competitive Medical (subsidized), Dental and Vision Plan Offerings
• 401K Plan
• Comprehensive List of Paid Holidays
• Flexible Time Off (FTO) Policy
• Partial Mobile Phone Service Reimbursement
• Supplemented Paid Maternity/Parental Leave Policies
• Budgets for Professional Development and Growth
• Bonuses for Referring Employees
• Numerous Company-Sponsored Events / Activities throughout the year
• Fully Stocked Kitchen in a Pet-Friendly Office
• An Environment that Fosters Growth and Upward Mobility

UNFOLD is a minority-owned business, led by two diverse founders who not only embrace diversity in all areas of the business, but are committed to building teams that represent a variety of backgrounds, perspectives, and skills. UNFOLD bases all employment decisions on business needs, job requirements, individual qualifications, and performance when hiring, promoting, disciplining, and exiting employees. We strive for a positive, safe, and respectful environment, and have a zero-tolerate policy for discrimination or harassment of any kind.