Demand Generation Manager

1 week ago

San Francisco, California, United States CelerData Full time

Company Overview

At CelerData, we empower organizations to unlock the full potential of their data with our next-generation, cloud-native, high-performance analytical database built for modern lakehouse architecture. Challenging the status quo set by products like Snowflake, ClickHouse, and Trino, we're driving the future of data analytics by delivering unparalleled query performance and a streamlined architecture for enterprises worldwide. Join us to help customers transform their data into actionable insights and achieve exceptional technical success.

About the Role

We are seeking a highly driven, data-oriented
Lead Generation Specialist
to join our Marketing team in the Bay Area. In this role, you will play a key part in scaling our pipeline by driving high-quality lead acquisition across multiple channels and ensuring seamless alignment between Marketing and Sales.

You will own the end-to-end lead generation workflow - from data sourcing, audience definition, and campaign execution to lead scoring, routing, and performance analysis.

Responsibilities

  • Execute and optimize the company's
    lead generation strategy
    , across both inbound and outbound channels.
  • Use
    HubSpot
    to manage leads, build automated workflows, maintain lists/segments, apply MQL criteria, and support lead routing.
  • Leverage
    ZoomInfo, LinkedIn Sales Navigator, and Demandbase
    to identify ICP accounts, personas, and intent signals.
  • Collaborate closely with the SDR team to ensure timely follow-up and improve MQL → SQL conversion rates.
  • Analyze performance data across channels (email, paid ads, content downloads, events) and continuously improve lead quality and volume.
  • Support content distribution and ABM initiatives, including whitepapers, gated content, account lists, and nurture programs.
  • Manage lead capture and follow-up for webinars, partner events, conferences, and ecosystem marketing activities.
  • Produce regular reports including lead performance dashboards, funnel metrics, and campaign ROI analysis.

Requirements

  • 2–5 years of experience in B2B marketing, preferably in SaaS, data infrastructure, cloud, or related technology fields.
  • Strong hands-on experience with
    lead management and marketing operations
    , including: Lead scoring, MQL criteria, and routing to SDRs/AEs; Maintaining and segmenting lead lists; Managing multi-channel lead capture (email, content, events)
  • Solid understanding of
    marketing funnel metrics
    (MQL, SQL, Pipeline) and data-driven campaign optimization.
  • Experience with
    ABM (Account-Based Marketing)
    and intent data tools.
  • Ability to define ICPs and personas, build targeted audience lists, and develop high-quality lead pipelines.
  • Strong hands-on experience with
    HubSpot, ZoomInfo, LinkedIn Sales Navigator, and Demandbase, etc
    .
  • Strong analytical skills and ability to interpret data to drive decisions.
  • Excellent communication and cross-functional collaboration skills with SDRs, AEs, and content/product teams.
  • Self-motivated, organized, and comfortable working in a fast-paced startup environment.

Nice to Have

  • Familiarity with paid media platforms such as LinkedIn Campaign Manager or Google Ads.
  • Background or interest in
    data infrastructure, AI, or real-time analytics
    .
  • Experience working in a high-growth startup.
  • Strong academic background
    (e.g., top universities or marketing/analytics-related majors).

  • Technical Demand Generation Manager

    2 weeks ago

    San Francisco, California, United States Foxglove Full time

    Robotics will have a massive positive impact on the world economy and global human productivity over the coming decade. At Foxglove, we're excited for this future, and we're building powerful open source and commercial tools to accelerate it.We're an experienced team of independent thinkers, with a passion for creating high quality products. We're looking...

  • Demand Generation Manager

    2 weeks ago

    San Francisco, California, United States Teem Full time

    We are partnering exclusively with a rapidly scaling AI startup to hire aDemand Generation Managerto own their acquisition engine.This company is redefining internal automation. They build AI agents that handle IT support workflows directly within Slack, allowing teams to focus on core tasks. They have hit a major inflection point with strong product-market...

  • Senior Demand Generation Marketing Manager

    1 week ago

    San Francisco, California, United States Rippling Full time

    About RipplingRippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.Take onboarding, for example....

  • Director, Demand Generation

    6 days ago

    San Francisco, California, United States Descript Full time

    About the RoleAs Director of Demand Generation at Descript, you will be responsible for defining and executing the strategy that fuels our pipeline and revenue growth across our enterprise and self-serve business lines. You'll own full-funnel demand creation from market awareness and lead acquisition to nurturing and conversion.You'll bring a blend of...

  • Demand Generation Associate

    2 weeks ago

    San Francisco, California, United States EvenUp Full time

    EvenUp is on a mission to close the justice gap using technology and AI. We empower personal injury lawyers and victims to get the justice they deserve. Our products enable law firms to secure faster settlements, higher payouts, and better outcomes for victims injured through no fault of their own in vehicle collisions, accidents, natural disasters, and...

  • Senior Director of Demand Generation

    7 days ago

    San Francisco, California, United States Nium Full time

    Nium is the global infrastructure company powering real-time cross-border payments. Founded to deliver the payments infrastructure of tomorrow, today, we are building a programmable, borderless, and compliant money-movement layer that powers transactions between people, businesses, and intelligent systems — enabling banks, fintechs, payroll providers,...

  • Growth Demand Generation Associate

    2 days ago

    San Francisco, California, United States Rippling Full time

    About RipplingRippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.Take onboarding, for example....

  • Demand Planner

    1 week ago

    San Francisco, California, United States Astranis Space Technologies Full time

    Astranis builds advanced satellites for high orbits, expanding humanity's reach into the solar system. Today, Astranis satellites provide dedicated, secure networks to highly-sophisticated customers across the globe— large enterprises, sovereign governments, and the US military. With five satellites on orbit and many more set to launch soon, the company is...

  • Head of Demand Generation and Field Marketing

    2 weeks ago

    San Mateo, California, United States Sendbird Full time

    Sendbird is on a mission to build the AI workforce of tomorrow.We are the omnichannel AI agent platform enterprises choose to elevate the customer experience by initiating autonomous support and sales conversations, keeping humans in the loop for complex inquiries, and re-engaging customers with proactive business messages. Trusted by 4,000+ of the world's...

  • Demand Planner

    2 weeks ago

    San Francisco, California, United States oura Full time

    Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical...